Leaflet

Tim Turner made this Freedom of Information request to NHS England

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was successful.

Dear NHS England,

On BBC Radio 4's Today Programme, Tim Kelsey stated that the decision to use an unaddressed leaflet to inform the public about the care.data process had been made on the advice of 'competent marketing agencies', and that 'colleagues in other sectors' had given advice that addressed letters would not be effective.

I would like to request the following information:

1) Advice received by NHS England about the effectiveness (not the legality) of using the unaddressed leaflet system.
2) The names of the marketing agencies consulted by NHS England, to which Mr Kelsey referred.
3) The names of organisations other than marketing agencies that NHS England consulted about the effectiveness of using the unaddressed leaflet system.
4) Any information held that shows a comparison between the effectiveness of the unaddressed leaflet against other methods of contact

Yours faithfully,

Tim Turner

Contactus England (HEALTH AND SOCIAL CARE INFORMATION CENTRE), NHS England

Thank you for contacting NHS England.

 

Your Freedom of Information (FOI) request, which we received on 19
February 2014 has been allocated a reference number of SDR 214670.  Please
quote this reference in any further communication regarding this matter.

 

Your FOI request has been passed to the Case Management Team and a Case
Officer will acknowledge your request within two working days.  We will
respond to your FOI request within 20 working days in line with the FOI
Act 2000.

 

If you require any further information or wish to speak to someone about
your request, please contact NHS England at the email address and
telephone number shown below.

 

Kind Regards

 

 

 

 

NHS England

PO Box 16738 | Redditch | B97 9PT

0300 3 11 22 33

[1][email address]

[2]www.england.nhs.uk

 

 

 

 

 

 

 

 

 

 

 

 

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FOI England (NHS ENGLAND), NHS England

Dear Mr Turner,

Our reference: SDR-214670 Acknowledgement

Thank you for your Freedom of Information (FOI) request dated 19 February
2014.

Please be assured that your request is being dealt with under the terms of
the Freedom of Information Act 2000 and will be answered within twenty
working days.

If you have any queries about this request or wish to contact us again,
please email [1][email address] and the message will be
forwarded appropriately. Please remember to quote the above reference
number in any future communications.

Please do not reply directly to this email. This message has been sent
from a central mailbox and incoming messages will not be received.

Yours sincerely,

Michelle Butterworth

Freedom of Information

NHS England

 

Tel: 0300 311 2233

Email: [2][email address]

Website: [3]www.england.nhs.uk

Address: NHS England, PO Box 16738, REDDITCH, B97 9PT

 

 

 

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References

Visible links
1. mailto:[email address]
2. mailto:[email address]
3. http://www.england.nhs.uk/

FOI England (NHS ENGLAND), NHS England

2 Attachments

Dear Mr Turner,

 

Re:       Freedom of Information request (Our Ref: SDR 214670)

 

Thank you for your Freedom of Information (FOI) request dated 19 February
2014.

 

Your exact request was:-

 

“On BBC Radio 4's Today Programme, Tim Kelsey stated that the decision to
use an unaddressed leaflet to inform the public about the care.data
process had been made on the advice of 'competent marketing agencies', and
that 'colleagues in other sectors' had given advice that addressed letters
would not be effective.

 

I would like to request the following information:

 

1) Advice received by NHS England about the effectiveness (not the
legality) of using the unaddressed leaflet system.

2) The names of the marketing agencies consulted by NHS England, to which
Mr Kelsey referred.

3) The names of organisations other than marketing agencies that NHS
England consulted about the effectiveness of using the unaddressed leaflet
system.

4) Any information held that shows a comparison between the effectiveness
of the unaddressed leaflet against other methods of contact.”

 

NHS England holds this information.

 

In response to Question 1, NHS England consulted the scientific
literature:

·       A leaflet about Scotland’s Emergency Care Summary (ECS) was sent
to each household to inform the population about the introduction of the
ECS.  Engagement with citizens was through links with patient
organisations.  Scotland’s ECS leaflet was not placed in an envelope but
was delivered by post in Scotland. A study found that 16 per cent of
respondents recognised the leaflet

o An individually-addressed letter was sent from Primary Care Trusts
(PCTs) about England's Summary Care Record with an accompanying
opt-out form and leaflet. A study found that 14 per cent of
respondents recalled receiving a letter from their GP and/or PCT. 

 

In response to Question 2, the leaflet door drop was arranged through The
Leaflet Company, the UK’s largest door drop specialist.

 

In response to Question 3, the leaflet door drop was discussed with the
Information Commissioner’s Office, the Royal College of General
Practitioners, and the Cabinet Office.

 

In response to Question 4, we have attached 2 documents that include
evidence of the effectiveness of unaddressed leaflet drops:

 

·       Independent research that was carried out by Jigsaw Research to
evaluate the effectiveness of the NHS 111 launch’s marketing campaigns in
the original pilot areas.

·       Royal Mail research to measure the effectiveness of door drop
communications.

 

I hope this information is helpful. However, if you are dissatisfied, you
have the right to ask for an internal review by writing to us, within two
months of the date of this letter, to:

 

NHS England

PO Box 16738

REDDITCH

B97 9PT

 

Email: [1][email address]

 

Please quote the reference number SDR 214670 in any future communications.

 

If you are not content with the outcome of the internal review, you have
the right to apply directly to the Information Commissioner for a
decision. The Information Commissioner’s Office (ICO) can be contacted at:

 

The Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

K9 5AF

 

Telephone: 0303 123 1113

Email: [2][email address].uk  

Website: [3]www.ico.gov.uk

 

Please note there is no charge for making an appeal.

 

Please do not reply directly to this email. This message has been sent
from a central mailbox and incoming messages will not be received.

 

Yours sincerely,

 

Michelle Butterworth

Freedom of Information

NHS England

 

Tel: 0300 311 2233

Email: [4][email address]

Website: [5]www.england.nhs.uk

Address: NHS England, PO Box 16738, REDDITCH, B97 9PT

 

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References

Visible links
1. mailto:[email address]
2. mailto:[email address]
3. http://www.ico.gov.uk/
4. mailto:[email address]
5. http://www.england.nhs.uk/