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Integrated Brand Marketing — Campaigns

Alicia Wilson made this Freedom of Information request to University of South Wales

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Dear FOI Team,

I would be most grateful if you would provide me, under the Freedom of Information Act, details in respect to the contract below.

Integrated Brand Marketing — Campaigns:
http://ted.europa.eu/udl?uri=TED:NOTICE:...

The details we require are:
• What are the contractual performance KPI's for this contract?
• Suppliers who applied for inclusion on each framework/contract and were successful & not successful at the PQQ & ITT stages
• Actual spend on this contract/framework (and any sub lots), from the start of the contract to the current date
• Start date & duration of framework/contract?
• Could you please provide a copy of the service/product specification given to all bidders for when this contract was last advertised?
• Is there an extension clause in the framework(s)/contract(s) and, if so, the duration of the extension?
• Has a decision been made yet on whether the framework(s)/contract(s) are being either extended or renewed?
• Who is the senior officer (outside of procurement) responsible for this contract?

Thank you for your help.

Yours sincerely,
Alicia Wilson

Freedom of Information, University of South Wales

PUBLIC / CYHOEDDUS

Dear Alicia Wilson

FREEDOM OF INFORMATION ACT 2000 - INFORMATION REQUEST

We acknowledge your request for information.

We are considering your request and you should receive the information requested within the statutory timescale of 20 working days. If there are any areas of your request that need to be clarified then we will contact you at the earliest opportunity.

Yours sincerely,

Rhys Davies
Information Compliance Manager /Rheolwr Cydymffurfio i Wybodaeth
University Secretary's Office/Swyddfa Ysgrifennydd y Brifysgol
University of South Wales/Prifysgol De Cymru
Treforest
Pontypridd
CF37 1DL

show quoted sections

Catherine Smith, University of South Wales

PUBLIC / CYHOEDDUS

Dear Alicia Wilson

 

FREEDOM OF INFORMATION ACT 2000 - INFORMATION REQUEST

 

Thank you for your request for information received on 10^th March 2022.
The University’s response is below.

 

Integrated Brand Marketing — Campaigns:

 

[1]https://eur03.safelinks.protection.outlo...

 

 

 

The details we require are:

 

• What are the contractual performance KPI's for this contract? – included
in the above link

• Start date & duration of framework/contract? - Included in the above
link

• Could you please provide a copy of the service/product specification
given to all bidders for when this contract was last advertised? – see
above link

• Is there an extension clause in the framework(s)/contract(s) and, if so,
the duration of the extension? – included in the above link

• Who is the senior officer (outside of procurement) responsible for this
contract? - [2]Fiona Davies - Marketing and Student Recruitment,
University of South Wales

 

• Has a decision been made yet on whether the framework(s)/contract(s) are
being either extended or renewed?  - see below

• Suppliers who applied for inclusion on each framework/contract and were
successful & not successful at the PQQ & ITT stages – see below

• Actual spend on this contract/framework (and any sub lots), from the
start of the contract to the current date – see below

The University considers that the information is exempt by virtue of
Section 43(2) (Prejudice to commercial interests) of the Freedom
of Information Act 2000. 

 

Section 43 (2) Commercial Interests. 

 

This exemption applies as the data, if released to the public domain,
would be likely to prejudice the commercial interests of the University. 

 

The University operates in a highly competitive environment whereby the
economic viability of the institution relies primarily on its ability to
recruit students.  The University receives the majority of its income from
student fees and with 6 other higher education institutions within an
hour’s travel time of the University there is a need for it to ensure that
it remains competitive by protecting information it considers to be
sensitive. 

 

The University considers that this information is commercially sensitive
as information on marketing activity would benefit our competitors who
would use this to gain a greater understanding of our recruitment
activities.  Other institutions would re-evaluate their budgets and it
would be likely that, if their budgets were lower than the University’s,
then they would be increased. 

 

It would be likely that with knowledge of our budgets and greater budgets
themselves, competitors would increase their expenditure forcing up our
costs and in many cases taking away advertising opportunities from the
University of South Wales.

           

This would detrimentally impact on our ability to recruit students.

 

In considering the Public Interest Test the following factors were
considered that could:

 

Weigh in favour of disclosure:  

 

The importance of transparency and the accountability on the use of
funds. 

 

Weigh in favour of maintaining the exemption: 

 

The information requested is not common knowledge and would be used by
competitors in the sector to gain a commercial advantage on the
University. 

 

There is a strong public interest in maintaining fair competition in the
higher education sector and in ensuring that the University is able
to compete fairly, and as far as possible on a level playing field.

           

Disclosure of the information would negatively impact on the University’s
income and there is little public interest in providing information that
will impact on the ability of the University to invest in things that
affect students - courses, resources and its estate.

 

It is considered that whilst there is a public interest in ensuring that
there is transparency, the University has concluded that there is greater
public interest in maintaining the exemption given in particular the
impact disclosure would have on fair competition, the recruitment process
and the student experience.   

 

In accordance with section 17 of the Freedom of Information Act 2000 with
regards to this part of your query this acts as a Refusal Notice.

 

 

Should you have any further queries do not hesitate to contact the Head of
Compliance, University of South Wales, Pontypridd, CF37 1DL. If you are
not satisfied with the University’s response, you are entitled to use the
University’s complaints procedure available from
[3]http://uso.southwales.ac.uk/ig/foi/.

Further information about the Act is available from :

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF

[4]http://www.ico.gov.uk/

Yours faithfully,

 

Andrew Davies

University Secretary's Office/Swyddfa Ysgrifennydd y Brifysgol

University of South Wales/Prifysgol De Cymru

Treforest

Pontypridd

CF37 1DL

 

 

 

References

Visible links
1. https://eur03.safelinks.protection.outlo...
2. https://staffdirectory.southwales.ac.uk/...
3. http://uso.southwales.ac.uk/ig/foi/
4. http://www.ico.gov.uk/

We don't know whether the most recent response to this request contains information or not – if you are Alicia Wilson please sign in and let everyone know.