Further Information Regarding Informally resolved decision

Mark McNamara made this Freedom of Information request to Advertising Standards Authority
This authority is not subject to FOI law, so is not legally obliged to respond (details).


This request has been closed to new correspondence. Contact us if you think it should be reopened.

This request has been withdrawn by the person who made it. There may be an explanation in the correspondence below.

Dear Advertising Standards Authority,

An informally resolved decision to which you have kindly explained various aspects of them to me in past communications with you regarding Waverley Media`s use of the zero risk or similar terms in their advertising.
Could you please let me know that when these binding agreements have been breached as in Waverley Media`s case have been breached on several occasions, then are they binding in law or are they viewed as similar to a breach of contract.

The binding agreement or informally resolved decision was reached between the ASA and Waverley Media and is on your website dated 07th October 2015.

Yours faithfully,

Mark McNamara

Dear Advertising Standards Authority,

I have withdrawn this request as I have the information I need.

Thank you very much and the kindest regards.

Yours faithfully,

Mark McNamara

Enquiries, Advertising Standards Authority

Dear Mark

I'm sorry for the delay in responding to you.

If Waverley Media repeats claims in its ads that run contrary to a previous informally resolved case then we will look to take further action to bring the advertiser into compliance. Our initial range of sanctions, which can include removal of paid for search advertising and refusal of media space, are not statutory in nature. However, if an advertiser appears unwilling or unable to work with us and to comply then we can consider referral to our legal backstop power, National Trading Standards, for consideration of statutory sanctions which include fines and prosecution.

Kind regards

Matt Wilson

Matt Wilson
Senior Media Relations Officer
Direct line 020 7492 2122

Advertising Standards Authority
Mid City Place, 71 High Holborn
London WC1V 6QT
Telephone 020 7492 2222
www.asa.org.uk

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