Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Glasgow Caledonian University as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was partially successful.

Dear Glasgow Caledonian University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Freedom of Information Enquiries,

Dear Mr Manthorpe

Glasgow Caledonian University has received your request for information. The University is currently processing this and will get back to you as soon as possible. It will be responded to under the Freedom of Information (Scotland) Act 2002.

Yours sincerely
Linda Reid

Linda Reid
Department of Governance

T: +44 (0)141 273 1451 | F: +44 (0)141 331 8797 | E: [email address]
Glasgow Caledonian University, Cowcaddens Road, Glasgow, G4 0BA,
Scotland, United Kingdom

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Freedom of Information Enquiries,

3 Attachments

Dear Mr Manthorpe

I refer to your request for information. The University's response is attached.

Please also find attached a review notice setting out the steps you may take if you are not satisfied with the response provided to your request.

If there are any questions in relation to this request, please contact the University at [email address]

Yours sincerely
Jean Ash

Jean Ash
Specialist Advisor (Temporary) | Department of Governance

T: +44 (0)141 331 3341 | E: [email address]
Glasgow Caledonian University, Cowcaddens Road, Glasgow, G4 0BA,
Scotland, United Kingdom

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