Freedom of Information request: advertising for clearing

Cranfield University did not have the information requested.

Dear Cranfield University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

foi, Cranfield University

Dear Rowland Manthorpe,

Thank you for your request, dated 7 September 2019, made under the Freedom of Information Act 2000.

You requested information about

"how much money you spent on advertising for clearing in 2019"

Cranfield University has reviewed the request and can confirm that we have no information to disclose. This is because we are a wholly postgraduate university and do not advertise for clearing.

Should you have any queries with regard to the information provided please do not hesitate to contact me.

If you are unhappy with the way in which your request has been dealt with please refer to our internal appeals procedure

If you remain dissatisfied with the handling of your request or complaint you have a right to appeal to the Information Commissioner at:

The Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
Telephone: 08456 306060 or 01625 545745.

Yours sincerely

Mary Betts-Gray

Mary Betts-Gray | Freedom of Information Officer | Cranfield University| Cranfield | Bedford | MK43 0AL | Tel: +44(0)1234 754331 | Fax: +44 (0)1234 751806 | E-mail: [Cranfield University request email]

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