Freedom of Information request: advertising for clearing

The request was refused by Cardiff University.

Dear Cardiff University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

InfoRequest, Cardiff University

Dear Rowland

 

I acknowledge receipt of your email/letter received by this office on
07/09/19 in which you requested information regarding advertising for
Clearing.

 

Your request will now be dealt with under the Freedom of Information Act
2000 and has been allocated reference FOI19-348 which should be quoted in
all correspondence. We will respond to your request within 20 working days
starting the next working day after receipt, therefore you can expect to
receive a response no later than 04/10/19.

 

Where we consider that we will not be able to meet this deadline or if
further time is required to consider the public interest test we will
contact you as soon as possible and give you a revised date for response.

 

In some circumstances a fee may be payable and, if that is the case, we
will let you know. A fees notice will be issued to you, and you will be
required to pay before we will proceed to deal with your request.

 

Yours sincerely

 

 

Beth John   Beth John
Assurance Officer   Swyddog Sicrwydd
Strategic Planning &      Adran Cynllunio Strategol a

Governance    Llywodraethu
 
 
 
Tel: 029 208 79002   Ffon: 029 208 79002
E-mail: [email address] E-bost: [email address]

   

The University welcomes Mae'r Brifysgol yn croesawu
correspondence in Welsh or English. gohebiaeth yn Gymraeg neu'n
Saesneg.

 

 

 

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InfoRequest, Cardiff University

Dear Rowland

 

I am writing in response to your Freedom of Information request dated 7
September 2019 in which you requested information regarding advertising
for clearing.

 

For ease of reference, I have reproduced your questions below and set out
our corresponding responses.

 

Under the Freedom of Information Act, can you please tell me how much
money you spent on advertising for clearing in 2019.

 

Can you please provide subtotals for the following categories (feel free
to break them down further if that's appropriate):

1. Facebook

2. Instagram

3. Google - that is, search advertising

4. YouTube

5. Snapchat

6. Twitter

7. Other social networks (please specify) 8. Amazon 9. Online - that is,
on websites excluding social networks, or those websites those listed
above (this includes advertising using Google's ad network) 10. Television
11. National newspapers 12. Local newspapers 13. Magazines 14. Posters and
billboards 15. Radio 16. Public transport billboards

 

Can you also provide an example of an ad in each of the above formats.

 

For the online forms of advertising, can you also tell me how many clicks
each advertisement received. Can you also provide any other data you have
which indicates the engagement with each ad.

 

For Google advertising, can you list which keywords you advertised
against. Can you please indicate the cost-per-click in each case.

 

For Facebook, can you please supply

- A list of the interests and/or demographics you targeted

- If you used custom audiences, where you derived the data to make that
custom audience from

 

Can you please provide this information in an Excel format.

 

The above information is held by the University however after due
consideration it is considered that the information is exempt from
disclosure by virtue of Section 43 of the Freedom of Information Act
entitled Commercial Interests. This section states:

 

43(2) Information is exempt information if its disclosure under this Act
would, or would be likely to, prejudice the commercial interests of any
person (including the public authority holding it).

 

The information requested contains data that would give insight into the
University’s activities that would be likely to prejudice its commercial
interests. The University operates in a highly competitive market in
attracting students. To disclose this information into the public domain
would put the University at a commercial disadvantage by exposing their
recruitment strategy and key business information to competitors, who
could exploit that information for their own competitive gain. Providing
figures for individual platforms will give a clear indication of the
University’s approach and view of the significance of such platforms.
Furthermore, sharing of commercially confidential information between
competitors is normally prohibited under the Competition Act 1998 as this
could have an adverse impact upon competition in that market.

 

In order to apply, the exemption requires that a public interest be
considered and this is documented below:

 

Public Interest Test

 

Factors in favour of disclosure

 

Openness and Transparency - It is in the public interest that
University's, as public authorities, are as open and transparent as
possible in the way that they operate and the way in which decisions are
made.

 

Factors in favour of non-disclosure

 

Commercial Interests - It is not in the public interest to disclose
information that would undermine the ability of the University to
undertake its commercial functions and to differentiate itself from
competitors.

 

Efficiency and effectiveness – It is not in the public interest to
disclose information that would erode the efficiency and effectiveness of
the organisation by diminishing its opportunity to develop income streams
and undermining its ability to use that income for reinvestment in its
public task.

 

Given the above, it is considered that it is in the greater public
interest to withhold the information from disclosure at this time.

 

I trust this information satisfies your enquiry.  The University has a
Freedom of Information Complaints Procedure should you feel dissatisfied
with this response or the way in which your request was handled.
Complaints must be made in writing and must set out why you believe the
University has not met its obligations under the Freedom of Information
Act.  You may email your complaint to [1][email address] where
it will be forwarded to the Director of Strategic Planning and Governance
who will be responsible for overseeing the review.

 

If you remain dissatisfied following the outcome of your complaint, you
have the right to apply directly to the Information Commissioner for
consideration.  The Information Commissioner can be contacted at the
following address: Information Commissioner's Office, Wycliffe House,
Water Lane, Wilmslow, Cheshire, SK9 5AF.

 

I would like to take this opportunity to thank you for your interest in
Cardiff University. If you require further assistance please feel free to
contact me.

 

Yours sincerely

 

 

Gail Thomas Gail Thomas

Swyddog Sicrwydd Assurance Officer

Adran Cynllunio Strategol a Llywodraethu Strategic Planning and Governance

Prifysgol Caerdydd Cardiff University

2il Lawr, Friary House 2^nd Floor, Friary House

Heol y Brodyr Llwydion Greyfriars Road

Caerdydd Cardiff

CF10 3AE CF10 3AE

Ffôn: +44 (029) 2087 5327 Tel: +44 (029) 2087 5327

Ebost : [2][email address]   Email:
[3][email address
 
 
Mae'r Brifysgol yn croesawu gohebiaeth
yn Gymraeg neu'n Saesneg.  Ni fydd The University welcomes
gohebu yn Gymraeg yn creu unrhwy oedi. correspondence in Welsh or
English.  Corresponding in Welsh
will not lead to any delay.

 

 

 

 

From: InfoRequest
Sent: 13 September 2019 11:14
To: Rowland Manthorpe <[FOI #602100 email]>
Subject: FOI19-348 Advertising for Clearing

 

Dear Rowland

 

I acknowledge receipt of your email/letter received by this office on
07/09/19 in which you requested information regarding advertising for
Clearing.

 

Your request will now be dealt with under the Freedom of Information Act
2000 and has been allocated reference FOI19-348 which should be quoted in
all correspondence. We will respond to your request within 20 working days
starting the next working day after receipt, therefore you can expect to
receive a response no later than 04/10/19.

 

Where we consider that we will not be able to meet this deadline or if
further time is required to consider the public interest test we will
contact you as soon as possible and give you a revised date for response.

 

In some circumstances a fee may be payable and, if that is the case, we
will let you know. A fees notice will be issued to you, and you will be
required to pay before we will proceed to deal with your request.

 

Yours sincerely

 

 

Beth John   Beth John
Assurance Officer   Swyddog Sicrwydd
Strategic      Adran Cynllunio Strategol a
Planning &
  
Governance Llywodraethu
 
 
 
Tel: 029 208 79002   Ffon: 029 208 79002
E-mail: [4][email address] E-bost:
[5][email address]
 
 
The University welcomes
correspondence in Welsh or English. Mae'r Brifysgol yn croesawu
gohebiaeth yn Gymraeg neu'n
Saesneg.

 

 

 

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