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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Canterbury Christ Church University as part of a batch sent to 140 authorities

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Dear Canterbury Christ Church University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

dp.officer@canterbury.ac.uk, Canterbury Christ Church University

3 Attachments

Dear Rowland,

 

Please find attached our response to your FOI request. I trust this
addresses your enquiry.

 

Kind regards,

Eleanor

 
[1]cid:image003.jpg@01D18F5D.B5AFC1A0 Eleanor Currie

Governance and Legal Services
Assistant

Governance and Legal Services 
Canterbury Christ Church
University |Rochester House |
Canterbury | CT1 1UT

01227 922873

[2][email address]
 

 

Registered Company No: 4793659 (A Company Limited by Guarantee);
Registered Charity No: 1098136; VAT No: 203734242

 

 

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