Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Camberwell College of Arts as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was partially successful.

Dear Camberwell College of Arts,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Freedom of Information Requests, Camberwell College of Arts

Thank you for contacting the University of Arts Freedom of Information
team.

 

If you have requested information from us under the Freedom of Information
Act we will process your request and respond promptly and within 20
working days of receipt. If you have contacted us about something else we
will direct your enquiry to the appropriate team.

 

Please be aware that the academic year has now finished and many of our
staff are taking annual leave therefore there may be some delay in our
response, if this is the case we will contact you. However we will still
endeavour to respond as promptly as possible to your information request.

Freedom of Information Requests, Camberwell College of Arts

2 Attachments

Dear Rowland,

 

Please find attached our response to your Freedom of Information request.

 

Freedom of Information complaints procedure

 

UAL is committed to making information available under the Freedom of
Information Act 2000 (FOIA) and to ensuring that the service it provides
for those wishing to gain access to information is simple, efficient and
effective.

 

If you feel the service you have received does not meet these aims or your
expectations please write, giving details of your complaint, to:

 

Kastur Kerai,

Data Protection Officer,

University of the Arts London

8th Floor

272 High Holborn

London

WC1V 7EY

[1][email address]

 

Your complaint will be fully investigated and treated confidentially. If
your complaint is about a response to a request for information, it will
be dealt with by an officer who was not involved in the original decision.
A full investigation and any decision will be made and conveyed to you
within 20 working days. If we are unable to deal with your complaint
within this time, we will inform you and let you know the reason for the
delay.

 

If your complaint is upheld you will be notified of what action will be
taken. If it is a request for information, the information will be
provided to you. If the complaint is not upheld you will be given a reason
for the decision.

If we do not deal with your complaint to your satisfaction, you are
entitled to refer your complaint to:

 

The Information Commissioner’s Office,

Wycliffe House,

Water Lane,

Wilmslow

Cheshire,

SK9 5AF

Tel: 0303 123 1113 (local rate)

Tel: 01625 545 745 if you prefer to use a national rate number

[2]www.informationcommissioner.gov.uk

 

Kind regards,

 

 

……………………………………………………

FOI and DP Coordinator

Information Governance

 

University of the Arts London

272 High Holborn

London

WC1V 7EY

United Kingdom

 

T +44 (0)20 7514 6484

E [3][Camberwell College of Arts request email]

[4]arts.ac.uk

 

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