Freedom of Information request: advertising for clearing
Dear Bournemouth University,
Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.
Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards
Can you also provide an example of an ad in each of the above formats.
For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.
For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.
For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from
Can you please provide this information in an Excel format.
Thanks for your help!
Yours faithfully,
Rowland Manthorpe
Thank you for your enquiry.
We (Bournemouth University Higher Education Corporation) will use the
personal information you provide for several purposes. These are: to
handle the request, including any follow-up on your part or for the
Information Commissioner; to oversee and adjust our handling procedures;
and for statistical purposes. Please see our General Enquiries & Public
Events privacy notice for more information:
[1]https://www1.bournemouth.ac.uk/about/gov...
Requests made under the Data Protection Legislation for information we
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Kind regards
Information Office
Legal Services
Bournemouth University M209,
Melbury House 1-3 Oxford Road Bournemouth
BH8 3ES
Tel: +44 (0) 1202 961315
Email: [4][email address] / [5][email address]
Dear Mr Manthorpe
We write further to your email of 7 September 2019.
Your request has been processed by us in accordance with the Freedom of
Information Act 2000 (FOIA).
Please find set out below the data you have requested.
Can you please provide subtotals for the following categories (feel free
to break them down further if that's appropriate):
1. Facebook (see below)
2. Instagram (see below)
- Total spend across the two platforms: £11,759.71
3. Google - that is, search advertising: £73,743.12
4. YouTube: £0.00
5. Snapchat £0.00
6. Twitter £0.00
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those
websites those listed above (this includes advertising using Google's ad
network) £30,645.00
10. Television £0.00
11. National newspapers £0.00
12. Local newspapers £395.00
13. Magazines £0.00
14. Posters and billboards £16,282.00
15. Radio £0.00
16. Public transport billboards £0.00
Can you also provide an example of an ad in each of the above formats.
See attached
For the online forms of advertising, can you also tell me how many clicks
each advertisement received. Can you also provide any other data you have
which indicates the engagement with each ad. Exempt under section 43 –
Please see explanation below.
For Google advertising, can you list which keywords you advertised
against. Can you please indicate the cost-per-click in each case. Exempt
under section 43 – Please see explanation below.
For Facebook, can you please supply
- A list of the interests and/or demographics you targeted Exempt under
section 43 – Please see explanation below.
- If you used custom audiences, where you derived the data to make that
custom audience from Exempt under section 43 – Please see explanation
below.
Exemption under Section 43 (2) - Commercially sensitive information:
Whilst the University holds the information requested we consider that
section 43 (2) of the Freedom of Information Act 2000 applies as the
disclosure of the information would, or would be likely to, prejudice the
commercial interests of the University by providing information to our
competitors about our strategies for advertising and recruitment which may
adversely affect the University’s position in the marketplace.
We can only apply the section 43(2) exemption if satisfied that the public
interest in withholding the information, to prevent commercial prejudice,
outweighs the public interest in disclosure. We have not identified a
substantial public interest in full disclosure of the above requested
information.
If you have any questions or are dissatisfied with this response, you
should contact us at [email address]. The University’s Director of
Finance or his nominated alternate will review any appeal and may amend
the University’s current decision. Thereafter, you may refer your request
to the Information Commissioner in accordance with section 50 of the
FOIA.
The Information Commissioner can be contacted at:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
SK9 5AF
Telephone: 0303 123 1113 or 01625 545745
Website: www.ico.org.uk
There is no charge for making an appeal.
Yours sincerely
Information Office
Legal Services
Bournemouth University
Melbury House
1-3 Oxford Road
Bournemouth
DORSET BH8 8ES
Email: [email address]
Tel: 01202 961315
https://www1.bournemouth.ac.uk/about/gov...
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