Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Bournemouth University as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was partially successful.

Dear Bournemouth University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Freedom Of Information, Bournemouth University

Thank you for your enquiry.

 

We (Bournemouth University Higher Education Corporation) will use the
personal information you provide for several purposes.  These are: to
handle the request, including any follow-up on your part or for the
Information Commissioner; to oversee and adjust our handling procedures;
and for statistical purposes.  Please see our General Enquiries & Public
Events privacy notice for more information:

 

[1]https://www1.bournemouth.ac.uk/about/gov...

 

Requests made under the Data Protection Legislation for information we
hold about you (Subject Access Requests) will receive a response within a
month following receipt by us of sufficient proof of your identity, and
sufficient information for us to locate the information requested.

 

Freedom of Information Act 2000 requests will receive a response (or
request for clarification) within 20 working days.

 

If your request is for information about programmes provided by
Bournemouth University, please consult our courses database at:
[2]https://www1.bournemouth.ac.uk/search?ty... .

 

Full information about access to information at Bournemouth University,
including our Publication Scheme, can be obtained at:
[3]www.bournemouth.ac.uk/foi .

 

 

Kind regards

 

Information Office

Legal Services

Bournemouth University M209,

Melbury House 1-3 Oxford Road Bournemouth

BH8 3ES

Tel: +44 (0) 1202 961315

Email: [4][email address] / [5][email address]

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Freedom Of Information, Bournemouth University

1 Attachment

Dear Mr Manthorpe

 

We write further to your email of 7 September 2019. 

 

Your request has been processed by us in accordance with the Freedom of
Information Act 2000 (FOIA).

 

Please find set out below the data you have requested.  

 

Can you please provide subtotals for the following categories (feel free
to break them down further if that's appropriate):

1. Facebook (see below)

2. Instagram (see below)

- Total spend across the two platforms: £11,759.71

3. Google - that is, search advertising: £73,743.12

4. YouTube: £0.00

5. Snapchat £0.00

6. Twitter £0.00

7. Other social networks (please specify)

8. Amazon

9. Online - that is, on websites excluding social networks, or those
websites those listed above (this includes advertising using Google's ad
network) £30,645.00

10. Television £0.00

11. National newspapers £0.00

12. Local newspapers £395.00

13. Magazines £0.00

14. Posters and billboards £16,282.00

15. Radio £0.00

16. Public transport billboards £0.00

 

Can you also provide an example of an ad in each of the above formats. 
See attached

 

For the online forms of advertising, can you also tell me how many clicks
each advertisement received. Can you also provide any other data you have
which indicates the engagement with each ad. Exempt under section 43 –
Please see explanation below.

 

For Google advertising, can you list which keywords you advertised
against. Can you please indicate the cost-per-click in each case. Exempt
under section 43 – Please see explanation below.

 

For Facebook, can you please supply

- A list of the interests and/or demographics you targeted Exempt under
section 43 – Please see explanation below.

- If you used custom audiences, where you derived the data to make that
custom audience from Exempt under section 43   – Please see explanation
below.

 

Exemption under Section 43 (2) - Commercially sensitive information:

Whilst the University holds the information requested we consider that
section 43 (2) of the Freedom of Information Act 2000 applies as the
disclosure of the information would, or would be likely to, prejudice the
commercial interests of the University by providing information to our
competitors about our strategies for advertising and recruitment which may
adversely affect the University’s position in the marketplace.

We can only apply the section 43(2) exemption if satisfied that the public
interest in withholding the information, to prevent commercial prejudice,
outweighs the public interest in disclosure.  We have not identified a
substantial public interest in full disclosure of the above requested
information.

 

If you have any questions or are dissatisfied with this response, you
should contact us at [email address]. The University’s Director of
Finance or his nominated alternate will review any appeal and may amend
the University’s current decision.  Thereafter, you may refer your request
to the Information Commissioner in accordance with section 50 of the
FOIA. 

 

The Information Commissioner can be contacted at:

 

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow

SK9 5AF

 

Telephone: 0303 123 1113 or 01625 545745

 

Website: www.ico.org.uk

 

There is no charge for making an appeal.

 

Yours sincerely

 

 

 

Information Office

Legal Services

Bournemouth University

Melbury House

1-3 Oxford Road

Bournemouth

DORSET  BH8 8ES

 

Email: [email address]

Tel: 01202 961315

 

https://www1.bournemouth.ac.uk/about/gov...

 

 

 

 

 

 

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