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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Birmingham City University as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Dear Birmingham City University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Freedom of Information Act, Birmingham City University

Dear Rowland,

RE: INFORMATION REQUEST DATED 9th September 2019
REF: FOI – 00137

Thank you for your request for information. This was received on 9th September 2019 and we are dealing with it under the terms of the Freedom of Information Act 2000.

We will respond to the information request within 20 working days (i.e on or before 4th October 2019). If we are unable to respond to the request or if the University does not hold the information or if there is a reason for it to be withheld, we will write to you with the reasons why.

If you have any queries or concerns about the process, please do not hesitate to contact us. Otherwise we will write to you on or before 4th October 2019.

Thanks,

Information Management Team
Birmingham City University
Joseph Priestley Building / 3rd Floor
6 Cardigan Street
Birmingham
B4 7BD

T: 0121 300 5288
E: [Birmingham City University request email]

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Freedom of Information Act, Birmingham City University

1 Attachment

Dear Rowland,

RE: INFORMATION REQUEST DATED 9th SEPTEMBER 2019
REF: FOI – 00137

Further to your request received on 9th September, please see our response attached.

If you are dissatisfied with the handling of your request, you have the right to ask for an internal review. Requests for an internal review should be made to the Head of Legal and Compliance at [Birmingham City University request email] or by writing to: Head of Legal and Compliance, Birmingham City University, Joseph Priestley Building, Cardigan Street, B4 7BD.

If you are not content with the outcome of the internal review, you have the right to apply directly to the Information Commissioner for a decision. Please see https://ico.org.uk/concerns/getting/ for details of their procedure. The Information Commissioner can be contacted at: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Thanks,

Information Management Team
Birmingham City University
Joseph Priestley Building / 3rd Floor
6 Cardigan Street
Birmingham
B4 7BD

T: 0121 300 5288
E: [Birmingham City University request email]

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We don't know whether the most recent response to this request contains information or not – if you are Rowland Manthorpe please sign in and let everyone know.