Freedom of Information request: advertising for clearing

The request was partially successful.

Dear Anglia Ruskin University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

foi, Anglia Ruskin University

Thank you for your request for information

The Information Compliance Team at Anglia Ruskin University has received your request and has logged it with the reference in the subject line of this email.

Please quote this reference if you need to contact us about your request.

We will respond to you within 20 working days following the date of receiving your request, or will advise you within this period if there is a valid reason to either extend the deadline or in the event that we require clarification or refinement of your request.

Yours sincerely

Information Compliance Team
ARU, Bishop Hall Lane, Chelmsford, CM1 1SQ
ARU Cambridge  |  ARU Chelmsford  |  ARU London  |  ARU Peterborough

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foi, Anglia Ruskin University

4 Attachments

Dear Rowland,

Please find attached our response to your request.

Kind regards,


Helen Guy
Information Compliance Officer
ARU, Bishop Hall Lane, Chelmsford, CM1 1SQ
T: +44 (0) 1245 684234 | Internal ext. 4234
ARU Cambridge | ARU Chelmsford | ARU London | ARU Peterborough

My working hours are Monday to Wednesday 9:30 – 14:00, Thursday 9:30 – 14:30

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