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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to University of York as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

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Dear University of York,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Freedom of Information, University of York

Dear Rowland Manthorpe,
Freedom of Information Request Ref: F19/429
I acknowledge receipt of your email dated 7 September 2019 requesting
information from the University of York.
Please be advised that the University will respond as soon as possible and
in any event by 4 October 2019.
Yours sincerely, 
--
Information Governance Team
Legal Services 
Corporate and Information Services
University of York
Heslington
York YO10 5DD

 
  
Web: [1]www.york.ac.uk/records-management/
Email disclaimer: [2]http://www.york.ac.uk/docs/disclaimer/em...

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Freedom of Information, University of York

2 Attachments

Dear Rowland Manthorpe,
Freedom of Information Request Ref: F19_429
Thank you for your request for information from the University of York.
Please see our response, which is attached to this email.
I hope this information is useful. 
Yours sincerely,
--
Information Governance Team
Legal Services 
Corporate and Information Services
University of York
Heslington
York YO10 5DD

 
  
Web: [1]www.york.ac.uk/records-management/
Email disclaimer: [2]http://www.york.ac.uk/docs/disclaimer/em...
On Mon, 9 Sep 2019 at 08:01, Freedom of Information <[3][University of York request email]>
wrote:

Dear Rowland Manthorpe,
Freedom of Information Request Ref: F19/429
I acknowledge receipt of your email dated 7 September 2019 requesting
information from the University of York.
Please be advised that the University will respond as soon as possible
and in any event by 4 October 2019.
Yours sincerely, 
--
Information Governance Team
Legal Services 
Corporate and Information Services
University of York
Heslington
York YO10 5DD

 
  
Web: [4]www.york.ac.uk/records-management/
Email disclaimer: [5]http://www.york.ac.uk/docs/disclaimer/em...

show quoted sections

We don't know whether the most recent response to this request contains information or not – if you are Rowland Manthorpe please sign in and let everyone know.