Freedom of Information request: advertising for clearing
Dear University of Wales,
Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.
Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards
Can you also provide an example of an ad in each of the above formats.
For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.
For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.
For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from
Can you please provide this information in an Excel format.
Thanks for your help!
Yours faithfully,
Rowland Manthorpe
Dear Rowland,
Thank you for your freedom of information request received by the
compliance email address of University of Wales on 9^th September 2019
(beneath in red) . As University of Wales is a degree awarding body and
not a conventional university with students and faculties, we have no
clearing budget. I would therefore respond with a nil return.
Under the Freedom of Information Act, can you please tell me how much
money you spent on advertising for clearing in 2019.
Can you please provide subtotals for the following categories (feel free
to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify) 8. Amazon 9. Online - that is,
on websites excluding social networks, or those websites those listed
above (this includes advertising using Google's ad network) 10. Television
11. National newspapers 12. Local newspapers 13. Magazines 14. Posters and
billboards 15. Radio 16. Public transport billboards
Can you also provide an example of an ad in each of the above formats.
For the online forms of advertising, can you also tell me how many clicks
each advertisement received. Can you also provide any other data you have
which indicates the engagement with each ad.
For Google advertising, can you list which keywords you advertised
against. Can you please indicate the cost-per-click in each case.
For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that
custom audience from
You may request a review of the information contained within this freedom
of information response from my colleague Lee Bartlett
[1][email address] If you remain dissatisfied following the
review you may appeal to the Information Commissioner at [2]ico.org.uk.
Alternatively, you may write to the ICO at:
Head Office
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Tel: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a
national rate number
Yours sincerely,
Paul Osborne BSocSc(Hons) LLM,
Solicitor
Swyddog Diogelu Data / Data Protection Officer
Campws Busnes Abertawe SA1 1NE Cymru DU/ Swansea Business Campus, SA1 1NE,
Wales, UK
Llinell Uniongyrchol / Direct Line: 01792
481180
e-bost / e-mail: [3][email address]
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Trawsnewid Addysg . . . Trawsnewid Bywydau
Transforming Education . . . Transforming Lives
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References
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