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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to University of the West of Scotland as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Dear University of the West of Scotland,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

FOI, University of the West of Scotland

Dear Rowland Manthorpe

Please accept this email as an acknowledgement from the University of the West of Scotland of your recent Freedom of Information request noted below.

Your request for information is being considered and a response will be sent to you promptly and in any event not later than 20 working days as defined by the Freedom of Information (Scotland) Act 2002.

Kind regards

Freedom of Information Team
University of the West of Scotland

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FOI, University of the West of Scotland

1 Attachment

Dear Mr Manthorpe

Please find attached the response from University of the West of Scotland to your recent FOI request.

Kind regards
Freedom of Information Team
University of the West of Scotland

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We don't know whether the most recent response to this request contains information or not – if you are Rowland Manthorpe please sign in and let everyone know.