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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to University of Sunderland as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Dear University of Sunderland,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Sunfoi sunfoi, University of Sunderland

Dear Rowland Manthorpe

Thank you for your request for information which was received at the University of Sunderland on 9th September 2019 and is being handled under the Freedom of Information Act 2000. The University is currently researching your queries and will respond in due course.

Best wishes
Kate O'Neill

Kate O'Neill | Compliance & Legal Administrator Human Resources, Legal & Governance
T: +44(0) 191 515 2627 | E: kate.o'[email address]

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Sunfoi sunfoi, University of Sunderland

1 Attachment

Freedom of Information Act 2000 – Request for Information

Dear Rowland Manthorpe

Reference Number: FOI1920/09/02

I refer to your Freedom of Information request received on 9th September 2019.

Your request for information under the above legislation has now been considered. Please see response attached.

Please note that an anonymised copy of this response may be published in our Disclosure Log where appropriate https://my.sunderland.ac.uk/display/FOI/...

Internal Review Procedure
If you are dissatisfied with the handling of your request then you have a right to request an internal review. All such requests must be sent to us within 8 weeks and must clearly state your reference number and your reason for your request for an internal review. We will respond to your request for an internal review within 20 working days of receipt. Your request for an internal review should be sent to:

Human Resources, Legal & Governance
University of Sunderland,
4th Floor Edinburgh Building,
City Campus,
Chester Road,
Sunderland,
SR1 3SD.

Or you can email your request to [email address], quoting your FOI reference number.

Information Commissioners Office
Should you remain dissatisfied with the final outcome of the internal review then you may apply directly to the Information Commissioner (the “ICO”) for an independent review. The ICO is the Government’s Independent Body responsible for overseeing the Freedom of Information Act 2000, the Data Protection Act 2018 and The Environmental Information Regulations 2004. Please note the ICO will only review cases that have exhausted the University’s internal review procedure. All correspondence to the ICO must quote the University’s reference number and your reasons for your appeal. The ICO’s contact details are as follows:

The Information Commissioners Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

More information can be found at the ICO’s website at http://www.ico.org.uk

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