Freedom of Information request: advertising for clearing
Dear University of Sunderland,
Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.
Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
3. Google - that is, search advertising
7. Other social networks (please specify)
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
11. National newspapers
12. Local newspapers
14. Posters and billboards
16. Public transport billboards
Can you also provide an example of an ad in each of the above formats.
For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.
For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.
For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from
Can you please provide this information in an Excel format.
Thanks for your help!
Dear Rowland Manthorpe
Thank you for your request for information which was received at the University of Sunderland on 9th September 2019 and is being handled under the Freedom of Information Act 2000. The University is currently researching your queries and will respond in due course.
Kate O'Neill | Compliance & Legal Administrator Human Resources, Legal & Governance
T: +44(0) 191 515 2627 | E: kate.o'[email address]
Freedom of Information Act 2000 – Request for Information
Dear Rowland Manthorpe
Reference Number: FOI1920/09/02
I refer to your Freedom of Information request received on 9th September 2019.
Your request for information under the above legislation has now been considered. Please see response attached.
Please note that an anonymised copy of this response may be published in our Disclosure Log where appropriate https://my.sunderland.ac.uk/display/FOI/...
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