Freedom of Information request: advertising for clearing

University of Oxford did not have the information requested.

Dear University of Oxford,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

FOI, University of Oxford

Dear Mr Manthorpe,

I write to acknowledge receipt of your request.

Our aim is to send you a substantive response no later than the statutory deadline of 5 October 2019.

Yours sincerely,

Information Compliance Team
Vice-Chancellor’s and Registrar’s Office | University of Oxford
University Offices, Wellington Square, Oxford, OX1 2JD

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FOI, University of Oxford

1 Attachment

Dear Mr Manthorpe,

Please find attached the University's reply to your request.

Yours sincerely,

Information Compliance Team
Vice-Chancellor’s and Registrar’s Office | University of Oxford
University Offices, Wellington Square, Oxford, OX1 2JD

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