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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to University of Nottingham as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Dear University of Nottingham,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Br-Freedom-Of-Information, University of Nottingham

Dear Rowland,

Thank you for your request for information regarding advertising for clearing.

We are dealing with your request under the terms of the Freedom of Information Act 2000.

We will respond to your request within twenty working days. Please note this is calculated from the following working day from receipt of your request.

I hope that this is of help. Please do not hesitate to contact me if you have any enquiries regarding this email.

Yours sincerely

Catherine Allin

Information Compliance and Quality Officer – Freedom of Information,
Registrar’s Department
Web: www.nottingham.ac.uk/freedom-of-informat...
Email: [University of Nottingham request email]

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Br-Freedom-Of-Information, University of Nottingham

1 Attachment

Dear Rowland Manthorpe,

I am writing in response to the Freedom of Information request that we received on 9th September in which you requested Information on advertising for clearing.

After much deliberation, it has been agreed that this information is exempt from disclosure under Section 43 of the FOIA 2000: Commercial Interests. We believe that disclosure would harm the commercial interests of the University of Nottingham and of its business partners.

Section 43(2) is a qualified exemption, and is subject to the public interest test. The University it is in the general public interest for it to be transparent about how it spends its funds. This promotes openness and transparency and highlights the strengths of the University.

However, there is also a public interest in ensuring the University is able to participate freely and competitively in its commercial activities and a strong public interest in universities being able to generate commercial revenue and reduce their reliance on public sector funding. Universities operate in a highly competitive environment in terms of their ability to recruit and retain students and staff. Responses to Freedom of Information requests are in the public domain and the disclosure of the requested advertising and marketing information would be strategically useful to our competitors in the higher education sector in understanding the university’s priorities, and your request needs to be considered in the context of disclosure under competition legislation as well as under the Freedom of Information Act. Disclosure would also reveal the cost of procuring the production services and which would therefore undermine the commercial partners ability to negotiate the best price for their services.

The University of Nottingham must be able to protect commercially sensitive information where disclosure would allow our competitors to deduce our strategic objectives and so undermine the commercial objectives of the University. Our commercial partners should not suffer commercial detriment as a consequence of having done business with the University. Having considered the public interest factors for and against disclosure, we feel that the general public interest is in favour of withholding the requested information.

Yours sincerely

Catherine Allin

Information Compliance and Quality Officer – Freedom of Information,
Registrar’s Department
Web: www.nottingham.ac.uk/freedom-of-informat...
Email: [University of Nottingham request email]

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We don't know whether the most recent response to this request contains information or not – if you are Rowland Manthorpe please sign in and let everyone know.