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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to University of Manchester as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Dear University of Manchester,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

MTRS FOIA, University of Manchester

Dear Rowland

I am writing to acknowledge your request under the Freedom of Information Act 2000 received by The University of Manchester today, our reference as per the subject line.

The University will respond to your request within 20 working days.

Kind regards

David Smith

David Smith | Information Officer | Information Governance Office | Directorate of Compliance and Risk |Professional Support Services | G007 Christie Building | The University of Manchester | Oxford Road | Manchester | M13 9PL | Tel +44(0) 161 306 8120 | www.manchester.ac.uk

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MTRS FOIA, University of Manchester

Dear Rowland,

 

Thank you for your email requesting the following:

 

Under the Freedom of Information Act, can you please tell me how much
money you spent on advertising for clearing in 2019.

 

Can you please provide subtotals for the following categories (feel free
to break them down further if that's appropriate):

1. Facebook

2. Instagram

3. Google - that is, search advertising

4. YouTube

5. Snapchat

6. Twitter

7. Other social networks (please specify) 8. Amazon 9. Online - that is,
on websites excluding social networks, or those websites those listed
above (this includes advertising using Google's ad network) 10. Television
11. National newspapers 12. Local newspapers 13. Magazines 14. Posters and
billboards 15. Radio 16. Public transport billboards

 

Can you also provide an example of an ad in each of the above formats.

 

For the online forms of advertising, can you also tell me how many clicks
each advertisement received. Can you also provide any other data you have
which indicates the engagement with each ad.

 

For Google advertising, can you list which keywords you advertised
against. Can you please indicate the cost-per-click in each case.

 

For Facebook, can you please supply

- A list of the interests and/or demographics you targeted

- If you used custom audiences, where you derived the data to make that
custom audience from

 

The University has now considered your request and unfortunately the
information you are seeking cannot be provided at this time. This is
because the requested information is not held centrally. Communications
and marketing activities to raise awareness of The University of
Manchester are run by Faculties, Schools and Central Marketing.
Unfortunately there is no central record of all of the spend on such
marketing activities therefore to collate the requested information, we
would need to contact staff across each of these areas of the University
who would then all need to search their records to see if they hold any
information in relation to your request. The University has three large
faculties with numerous schools within each and there are over 12,000
members of staff at the University. Also marketing spend cannot always be
easily broken down into specific areas and we are not be able to
distinguish costs for advertising clearing from other awareness raising
costs.  As such, we believe that this task would take in excess of the 18
hour ‘Appropriate Limit’ (as defined in the Freedom of Information and
Data Protection (Appropriate Limit and Fees) Regulations 2004). As a
result, Section 12 of the Freedom of Information Act 2000 applies and
regrettably this task cannot be undertaken at this stage. This email
serves to act as a refusal notice for this request, as per Section 17 (5)
of the Act.

 

Section 16 of the FOIA imparts a duty on public authorities to provide
guidance and assistance to requesters to help them bring their requests
within the Appropriate Limit. As such I can advise that we may be able to
provide data that is held by our Central Division of Communication and
Marketing.

 

If you feel that The University of Manchester has refused access to
information to which you are entitled, or has not dealt with your request
appropriately under the FOIA, you have a right of appeal.

 

An appeal in the first instance should be directed to the Information
Governance Office at [1][email address]. You should include: 

·         details of your initial request

·         any other relevant information

 

You must make this appeal within 40 working days from receipt of your
response. We will not accept appeals received after this date, as per the
Freedom of Information Code of Practice, Section 5.3.

 

The University will deal with your appeal within a reasonable time, and
will inform you of the projected time scale on receipt of your complaint.
You are also welcome to contact the Information Governance Office with
informal questions about the handling of your request. 

 

After The University’s internal appeals procedure has been exhausted, you
have a further right of appeal to the Information Commissioner’s
Office. Details of this procedure can be found at [2]www.ico.org.uk

 

With best regards

 

Lisa

 

Dr Lisa Crawley l  Information Officer  l Information Governance Office
l Directorate of Compliance and Risk l  Professional Support Services |
Room G7 Christie Building  l Compliance & Risk Management Office l  The
University of Manchester  l  Oxford Road  l  Manchester  l  M13 9PL  l 
Tel +44 (0)161 275 8400  

[3]www.manchester.ac.uk

 

References

Visible links
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2. http://www.ico.org.uk/
3. http://www.manchester.ac.uk/

We don't know whether the most recent response to this request contains information or not – if you are Rowland Manthorpe please sign in and let everyone know.