Freedom of Information request: advertising for clearing
Dear University of Lincoln,
Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.
Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
3. Google - that is, search advertising
7. Other social networks (please specify)
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
11. National newspapers
12. Local newspapers
14. Posters and billboards
16. Public transport billboards
Can you also provide an example of an ad in each of the above formats.
For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.
For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.
For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from
Can you please provide this information in an Excel format.
Thanks for your help!
Thank you for your email.
I can confirm the University of Lincoln is processing your request in accordance with the Freedom of Information Act 2000 and will provide a response within the statutory timescales.
Mr. Tim Moss | Administrative Officer
University of Lincoln. Brayford Pool, Lincoln, Lincolnshire. LN6 7TS
tel: +44 (0)1522 886086
lincoln.ac.uk | facebook.com | twitter.com
Please find attached the University of Lincoln’s response to your recent
Freedom of Information request.
This link only works for the direct recipients of this message.
[IMG] FOI Response
Sender will be notified when you open this link for the first time.
Microsoft respects your privacy. To learn more, please read our Privacy
Microsoft Corporation, One Microsoft Way, Redmond, WA 98052
University of Lincoln
The University of Lincoln, located in the heart of the city of Lincoln,
has established an international reputation based on high student
satisfaction, excellent graduate employment and world-class research.
The information in this e-mail and any attachments may be confidential.
If you have received this email in error please notify the sender
immediately and remove it from your system. Do not disclose the contents
to another person or take copies.
Email is not secure and may contain viruses. The University of Lincoln
makes every effort to ensure email is sent without viruses, but cannot
guarantee this and recommends recipients take appropriate precautions.
The University may monitor email traffic data and content in accordance
with its policies and English law. Further information can be found at:
7. University of Lincoln
We work to defend the right to FOI for everyone
Help us protect your right to hold public authorities to account. Donate and support our work.Donate Now