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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to University of Lincoln as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

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Dear University of Lincoln,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

FOI, University of Lincoln

Good Morning,

Thank you for your email.

I can confirm the University of Lincoln is processing your request in accordance with the Freedom of Information Act 2000 and will provide a response within the statutory timescales.

Kind Regards,

Tim

Mr. Tim Moss | Administrative Officer

Secretariat
Academic Registry
University of Lincoln. Brayford Pool, Lincoln, Lincolnshire. LN6 7TS
tel: +44 (0)1522 886086

lincoln.ac.uk | facebook.com | twitter.com

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Tim Moss, University of Lincoln

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Good morning,

Please find attached the University of Lincoln’s response to your recent
Freedom of Information request.

Kind Regards

Tim

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