Freedom of Information request: advertising for clearing

The request was partially successful.

Dear University of Edinburgh,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Records Management, University of Edinburgh

Dear Mr Manthorpe

 

Thank you for your email of 7 September 2019 requesting information about
advertising for clearing in 2019. I am writing to let you know that we
have received your request and will process it as soon as reasonably
possible, and within 20 working days of the day we received the request.
We will reply by 4 October 2019.

 

[1]The University of Edinburgh's request privacy notice, which describes
how we use the information you have supplied about yourself and your
request, is published on the University website.

 

Kind regards

 

James Macfarlane

Deputy Information Compliance Manager

University of Edinburgh

 

Records Management Section

T: 0131 651 4099

E: [University of Edinburgh request email]

W: www.ed.ac.uk/records-management

A: Old College, South Bridge, Edinburgh, EH8 9YL

The University of Edinburgh is a charitable body, registered in Scotland,
with registration number SC005336.

References

Visible links
1. https://www.ed.ac.uk/records-management/...

Records Management, University of Edinburgh

1 Attachment

Dear Mr Manthorpe

 

Thank you for your email of 7 September 2019 requesting information about
the University’s expenditure on advertising for Clearing. Please find our
correspondence attached.

 

Kind regards

 

James Macfarlane

Deputy Information Compliance Manager

University of Edinburgh

 

Records Management Section

T: 0131 651 4099

E: [1][University of Edinburgh request email]

W: [2]www.ed.ac.uk/records-management

A: Old College, South Bridge, Edinburgh, EH8 9YL

The University of Edinburgh is a charitable body, registered in Scotland,
with registration number SC005336.

References

Visible links
1. mailto:[University of Edinburgh request email]
2. http://www.ed.ac.uk/records-management