Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to University of Abertay Dundee as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was successful.

Dear University of Abertay Dundee,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Freedom of Information, University of Abertay Dundee

Thank you for your enquiry, which has been logged and passed to the relevant department within the University for processing. Please quote the reference number on the subject line above, should you need to contact the University regarding this request.

The University will make every effort to provide you with the information requested; if any clarification is required, the University will contact you as soon as possible.

In some circumstances, it may not be possible to provide you with an answer to your enquiry. Where the University believes this is the case, you will be informed in writing, stating the reason(s).

If the information you are seeking is already published by the University, or is otherwise available to members of the public, you will be sent details outlining how to access the information.

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If you have any questions regarding your request for information, please contact:

FOI Processing
Academic Registry
Abertay University
Bell Street
DUNDEE DD1 1HG

The legal name of the University has changed to Abertay University

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Freedom of Information, University of Abertay Dundee

2 Attachments

Dear Rowland Manthorpe
Please find attached the University's response to your recent FOI request.

Yours sincerely,
FOI Processing

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Thanks!