Freedom of Information request: advertising for clearing

The request was partially successful.

Dear Southampton Solent University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Information Rights, Solent University, Southampton

Dear Sir/Madam,

Re: Request for information under the Freedom of Information Act 2000.

Thank you for your request for information, received by Solent University on 07 September 2019.

Your request will be considered and you will receive the information requested within the statutory timescale of 20 working days, as defined by the Freedom of Information Act 2000, subject to the information not being exempt.

Kind Regards,

Information Rights
Policy, Governance & Information Services

 

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Information Rights, Solent University, Southampton

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Dear Sir/Madam,

Re: Request for information under the Freedom of Information Act 2000.

Thank you for your request for information received by Southampton Solent
University on the 07 September 2019.

Under the Freedom of Information Act, can you please tell me how much
money you spent on advertising for clearing in 2019.

 

Can you please provide subtotals for the following categories (feel free
to break them down further if that's appropriate):

1. Facebook    NIL

2. Instagram   NIL

3. Google - that is, search advertising approx. £42,000

4. YouTube      NIL

5. Snapchat     NIL

6. Twitter         NIL

7. Other social networks (please specify)

8. Amazon        NIL

9. Online - that is, on websites excluding social networks, or those
websites those listed above (this includes advertising using Google's ad
network)

·         Programmatic            approx. £24,000

·         WhatUni                      approx. £9,000

·         UCAS                             approx. £14,000

 

10. Television                                NIL

11. National newspapers      NIL

12. Local newspapers              NIL

13. Magazines                       NIL

14. Posters and billboards   (Lift Ads in shopping centre) – approx.
£6,000

15. Radio                                          NIL

16. Public transport billboards         NIL

 

Can you also provide an example of an ad in each of the above formats.

 

Please see the following examples;

 

Digital ad

 

 

 

Lift Ad

 

 

 

For the online forms of advertising, can you also tell me how many clicks
each advertisement received.

 

The University has considered this request and found the information to be
exempt under section 43(2) of the Freedom of Information Act, where
disclosure of this information would prejudice the commercial interests of
the University and its partner/s.

 

Can you also provide any other data you have which indicates the
engagement with each ad.

 

The University has considered this request and found the information to be
exempt under section 43(2) of the Freedom of Information Act, where
disclosure of this information would prejudice the commercial interests of
the University and its partner/s.

 

For Google advertising, can you list which keywords you advertised
against. Can you please indicate the cost-per-click in each case. 

 

The University has considered this request and found the information to be
exempt under section 43(2) of the Freedom of Information Act, where
disclosure of this information would be prejudice the commercial interests
of the University and its partner/s.

 

For Facebook, can you please supply

- A list of the interests and/or demographics you targeted

N/A

 

- If you used custom audiences, where you derived the data to make that
custom audience from

N/A

 

If you are dissatisfied with the handling of your request, please contact
the University’s Clerk of Governors, Southampton Solent University, East
Park Terrace, Southampton SO14 0YN, e-mail:
[1][email address] for an internal review.  Please note
that this does not affect your right to appeal to the Information
Commissioner’s Office ([2]www.ico.gov.uk) should you remain dissatisfied
with the University’s response.

 

Yours sincerely,

 

Information Rights

Policy, Governance & Information Services

 

 

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[5]cid:219EF446-F7C5-4FCA-84C5-649ABC754E80   [6]cid:122CC9DB-73C1-47F6-9FF2-7CB8F07BC1CF   [7]cid:B045D4BB-0C01-4AFA-A77B-EAACE29B1879   [8]cid:208AF13F-7B0B-428C-8082-8644F6EAC5A6

 

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