Freedom of Information request: advertising for clearing

The request was refused by Sheffield Hallam University.

Dear Sheffield Hallam University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

! Freedom of Information Mailbox, Sheffield Hallam University

Reference: FOI/1920/030

Dear Mr. Manthorpe,

I am writing to acknowledge receipt of your Freedom of Information request on 07/09/19. We will respond to your request in due course and within the 20 working days stipulated by the Freedom of Information Act.

Should you need to contact us regarding this request, please use our reference: FOI/1920/030.

Kind regards,

David Goldberg
Information Governance Advisor

Governance Services
Sheffield Hallam University
Howard Street
Sheffield S1 1WB

Telephone +44 (0)114 225 5555
Direct line +44 (0)114 225 6496

www.shu.ac.uk
[email address]

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! Freedom of Information Mailbox, Sheffield Hallam University

2 Attachments

Reference: FOI/1920/030

 

Dear Mr. Manthorpe,

 

I am writing in response to your Freedom of Information request regarding
advertising for clearing at Sheffield Hallam University. Please see the
information below in response to your request.

 

The University is not able to provide the data you have requested as it
would exceed the appropriate cost limit specified by the Freedom of
Information Act 2000.  Section 12 of the Freedom of Information Act 2000,
permits a public authority to refuse a request if complying with it would
exceed the appropriate cost limit. This limit is set at £450 for
universities, or 18 hours of staff time (almost 2.5 days), at a rate of
£25 per hour.

 

To locate the data you have requested the University would need to look at
each different account to determine whether the amount was for clearing or
a different type of advertising target.  Additionally we would then need
to determine the number of clicks based on the target audience.  You have
also requested data regarding keywords and the engagement with each social
media site that the University advertised with.  Based on this we have
calculated that the time taken to locate and extract this data would
exceed 18 hours.

 

Section 16 of the Freedom of Information Act requires a public authority
to provide advice and guidance to a requestor.  We would advise you to
narrow the scope of your request as it may be possible to provide some of
this information within the appropriate cost limits.  In doing this though
we should also advise that it may be possible even if you refine your
request that this data may be classed as commercially sensitive and
therefore be exempt from disclosure under Section 43 of the Freedom of
Information Act. 

 

This concludes the University’s response to your request. Should you be
dissatisfied with how the University has handled your request, please
consult the attached complaints procedure.

 

Regards,

David Goldberg

Information Governance Advisor

 

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Governance Services

Sheffield Hallam University

Howard Street

Sheffield S1 1WB

 

Telephone +44 (0)114 225 5555

Direct line +44 (0)114 225 6496

 

[2]www.shu.ac.uk

 

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