Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Open University as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was successful.

Dear Open University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Freedom-of-Information, Open University

Dear Rowland

I am writing to acknowledge receipt of your Freedom of Information Request.

Your request is receiving our attention and you will hear from us again within 20 working days.

Yours sincerely
Mel Augusto

Miss Mel Augusto | Information Rights Co-Ordinator
Information Rights, University Secretary’s Office
The Open University, Level 5, Charles Pinfold Building, Walton Hall, Milton Keynes, MK7 6AA
Tel: +44 (0) 1908 653994
Email: [Open University request email]  

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Freedom-of-Information, Open University

2 Attachments

Dear Rowland

 

Thank you for your Freedom of Information request.

 

I can confirm that the Open University does not hold the information which
constitutes information falling within the scope of your request.

 

Marketing within The Open University have not run any specific Clearing
related advertising activity in 2019 across any of the channels listed in
your  request, and as such are unable to answer any of the subsequent
questions. The Open University do not make ‘offers’ to students in the
traditional sense, through the clearing process or otherwise. The Open
University operates a unique ‘open entry’ policy. This means that no
entrance qualifications are required to study the vast majority of
undergraduate courses. Rather than applying for – and being offered – a
place on a course (whether through clearing or any other means), students
instead simply register directly with us. We adopt this approach to ensure
that higher education is available to all, regardless of background,
geography or previous educational experience.

 

If you have any concerns about the way the University has observed the
provisions of the Freedom of Information Act you may apply for your
request to be reviewed.  Freedom of Information Reviews are considered by
the University Secretary or his delegate.  Your request must be submitted
within 40 working days of receipt of this letter/email. Reviews should be
addressed to the above [1]inbox, entitled “FOIA Review”, and should set
out the reasons for the review.   You will have a further right of appeal
to the [2]Information Commissioner’s Office.

 

Regards

 

Mel Augusto

 

[3]rule.png

Miss Mel Augusto | Information Rights Co-Ordinator

Information Rights, University Secretary’s Office

The Open University, Level 5, Charles Pinfold Building, Walton Hall,
Milton Keynes, MK7 6AA
Tel: +44 (0) 1908 653994

Email: [4][Open University request email]  

[5]rule.png

[6]Freedom of Information Publication Scheme

 

 

 

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