Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to London Business School as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was successful.

Dear London Business School,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

FOI, London Business School

Dear Mr Manthorpe,

Thank you for your enquiry under the Freedom of Information Act 2000. We will respond within the statutory 20 working days of your request.

Yours sincerely,
Cathy Youthed

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FOI, London Business School

Dear Mr Manthorpe,

Further to your request of 7 September for information under the Freedom of Information Act 2000, please note that London Business School is a post-graduate institution only and undertakes no clearing activity.

I hope that you find this response to your request satisfactory. However, if you are not content with the response you may ask the School to review it. If you wish to do this, please write to Richard Frost, Secretary, London Business School, Regents Park, London NW1 4SA enclosing a copy of your original request and explaining your complaint.

If you remain dissatisfied, you may ask the Information Commissioner to review our decision. Details of how to contact the Commissioner are found at www.ico.org.uk or telephone 01625 545745.

Yours sincerely,
Cathy Youthed

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