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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Liverpool John Moores University as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Dear Liverpool John Moores University,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

foi, Liverpool John Moores University

Dear Rowland

Thank you for your email requesting information under the Freedom of Information Act 2000 (FOIA). The University will respond within the regulatory framework of 20 working days by 4th October 2019.
Please email [Liverpool John Moores University request email] should you have any queries in the meantime.

Kind regards

Simon Horsfield LLB
Information Officer
Legal and Governance Services
Exchange Station Tithebarn St, Liverpool, L2 2QP
t: 01519041527 e: [email address]

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foi, Liverpool John Moores University

1 Attachment

Dear Mr Manthorpe.

Please find attached our response to your Freedom of Information request.

Regards

LJMU FREEDOM OF INFORMATION

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