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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Institute of Education, University of London as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Dear Institute of Education, University of London,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

Finance.FOI Requests, Institute of Education, University of London

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Finance.FOI Requests, Institute of Education, University of London

Dear Rowland

 

We have completed the compilation of information in response to your
request.

 

We can confirm that we do hold information of the description specified in
your request and this information is provided below.

 

Can you please tell me how much money you spent on advertising for
clearing in 2019

 

            UCL did not go into clearing in 2019 and so no money was spent
on advertising for clearing in 2019.

 

You are free to use any information supplied for your own use, including
for non-commercial research purposes. The information may also be used for
the purposes of news reporting. However, any other type of re-use, for
example by publishing or issuing copies to the public, will require the
permission of the copyright owner.

 

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Review’ in the subject and be marked For the Attention of the Chief
Operating Officer, alternatively you should write to:

 

Chief Operating Officer

University College London

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London

WC1E 6BT

 

If you are not content with the outcome of the internal review, you may
apply directly to the Information Commissioner at the address given below.
You should do this within two months of our final decision. (Please note,
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If you have any queries or concerns, please contact me using the details
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Further information on the Freedom of Information Act is available from
the Information Commissioner’s Office:

 

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Kind regards

Penelope Jones

Data Protection and Freedom of Information Adviser

University College London

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We don't know whether the most recent response to this request contains information or not – if you are Rowland Manthorpe please sign in and let everyone know.