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Freedom of Information request: advertising for clearing

Rowland Manthorpe made this Freedom of Information request to Imperial College London as part of a batch sent to 140 authorities

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

We're waiting for Rowland Manthorpe to read recent responses and update the status.

Dear Imperial College London,

Under the Freedom of Information Act, can you please tell me how much money you spent on advertising for clearing in 2019.

Can you please provide subtotals for the following categories (feel free to break them down further if that's appropriate):
1. Facebook
2. Instagram
3. Google - that is, search advertising
4. YouTube
5. Snapchat
6. Twitter
7. Other social networks (please specify)
8. Amazon
9. Online - that is, on websites excluding social networks, or those websites those listed above (this includes advertising using Google's ad network)
10. Television
11. National newspapers
12. Local newspapers
13. Magazines
14. Posters and billboards
15. Radio
16. Public transport billboards

Can you also provide an example of an ad in each of the above formats.

For the online forms of advertising, can you also tell me how many clicks each advertisement received. Can you also provide any other data you have which indicates the engagement with each ad.

For Google advertising, can you list which keywords you advertised against. Can you please indicate the cost-per-click in each case.

For Facebook, can you please supply
- A list of the interests and/or demographics you targeted
- If you used custom audiences, where you derived the data to make that custom audience from

Can you please provide this information in an Excel format.

Thanks for your help!

Yours faithfully,

Rowland Manthorpe

IMPFOI, Imperial College London

Dear Mr Manthorpe,

This is to acknowledge receipt of your request below, made under the Freedom of Information Act. The College will respond to your request by 04 October 2019.

Kind regards,

Freedom of Information Team
Imperial College London

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IMPFOI, Imperial College London

Dear Mr Manthorpe,

 

Thank you for your recent Freedom of Information request. Please find
below the College's response to your questions.

 

Can you please tell me how much money you spent on advertising for
clearing in 2019.

 

Zero.

 

If you are unhappy with the way that we have handled your request, you can
ask us to conduct a review. Please make your representation in writing
within 40 days of the date you received this response. If you remain
dissatisfied with how Imperial College has handled your request you may
then approach the Information Commissioner’s Office.

 

Kind regards,

 

Freedom of Information Team

Imperial College London

 

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