Forces' branding
Dear Ministry of Defence,
These questions pertain to the 'Army' logo and branding:
— When was your current logo, corporate style, graphics and
branding implemented?
— Who designed it?
— How much were the designers paid for their services?
— Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
— Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
— Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.
These questions pertain to the 'Royal Navy' logo and branding:
— When was your current logo, corporate style, graphics and
branding implemented?
— Who designed it?
— How much were the designers paid for their services?
— Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
— Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
— Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.
These questions pertain to the 'Royal Air Force' logo and branding:
— When was your current logo, corporate style, graphics and
branding implemented?
— Who designed it?
— How much were the designers paid for their services?
— Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
— Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
— Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.
Yours faithfully,
Steve Elibank
Dear Ministry of Defence,
Why have you not responded to my request within 20 days AS YOU ARE REQUIRED TO BY LAW?
I am constantly having this problem with the MoD.
Steve Elibank
Dear Ministry of Defence,
Your response is very, very delayed. What are you playing at?
Steve Elibank
Dear Mr Elibank,
Thank you for your email of 31 October 2010 about the Logos of the Armed
Forces. Your letter has been treated as a request for information under
the Freedom of Information (FOI) Act 2000. For each of the Single Services
(Navy, Army and Air Force) you asked:
-- When was your current logo, corporate style, graphics and branding
implemented?
-- Who designed it?
-- How much were the designers paid for their services?
-- Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
-- Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
-- Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.
I apologise for the delayed response, your request is being dealt with.
There are a number of areas in which we are searching to identify if
further information can be retrieved within the appropriate cost limit.
This appropriate limit is specified in regulations and for central
government is set at £600. This represents the estimated cost of one
person spending three and a half working days in determining whether the
Department holds the information, and locating, retrieving and extracting
the information.
I will contact you shortly with the information that is available.
Ministry of Defence
Directorate of Media and Communication
Dear Mr Elibank,
Thank you for your email of 31 October 2010 about the Logos of the Armed
Forces I apologise again for the delayed response. Your letter has been
treated as a request for information under the Freedom of Information
(FOI) Act 2000. For each of the Single Services (Army, Navy and Air Force)
you asked:
-- When was your current logo, corporate style, graphics and branding
implemented?
-- Who designed it?
-- How much were the designers paid for their services?
-- Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
-- Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
-- Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.
It is necessary for the brand tools used by the Single Services to keep
pace with the rapidly evolving media on which they will be portrayed. The
current logos and associated branding tools were introduced for this
reason.
Please find below the information relating to your request that we have
been able to identify within the appropriate cost limit. This appropriate
limit is specified in regulations and for central government is set at
£600. This represents the estimated cost of one person spending three
and a half working days in determining whether the Department holds the
information and locating, retrieving and extracting the information. The
combined answers to your questions are given below.
When was your current logo, corporate style, graphics and branding
implemented?
Royal Navy: 2005
Army: The badge used dates from 1938 and the current branding guidelines
were implemented in 2009.
Royal Air Force: 2004
Who designed it?
The projects for redesigning the Logos for each of the Single Services
were managed by the Government's Central Office of Information (COI).
How much were designers paid for their services?
COI invoiced MOD as follows for their design services:
Royal Navy: £137,425.00
Army: £41,780.00
Royal Air Force: £39,650.00
Were other designers consulted? Was there competition?
MOD contacted COI as an internal Government department. MOD did not
contact any other designers.
Are there any "alternate" versions of the branding?
We have been unable to find any alternative versions of any branding
within those areas of MOD records that could be searched without exceeding
the appropriate cost limit for this FOI.
Please provide me with a copy of your logo guidelines, branding manual or
equivalent document.
Please find a copy of the Royal Navy Guidelines linked here
[1]www.royalnavy.mod.uk/upload/pdf/Royal_Navy_Guidelines.pdf
Due to the size of the files the guidelines for the Army and the Royal Air
Force can be sent by post upon provision of a postal address.
Further information regarding the projects to create the service logos may
be held by COI. If you wish to submit a Freedom of Information request to
COI you can do so via their website:
[2]http://coi.gov.uk/contact.php?contact=23
If you are unhappy with this response or you wish to complain about any
aspect of the handling of your request, then you should contact me in the
first instance. If informal resolution is not possible and you are still
dissatisfied then you may apply for an independent internal review by
contacting the Director of Information Exploitation, 6^th Floor, MOD Main
Building, Whitehall, SW1A 2HB (e-mail [3][email address]). Please note that
any request for an internal review must be made within 40 working days of
the date on which the attempt to reach informal resolution has come to an
end.
If you are still unhappy following an internal review, you may take your
complaint to the Information Commissioner under the provisions of Section
50 of the Freedom of Information Act. Please note that the Information
Commissioner will not investigate your case until the MOD internal review
process has been completed. Further details of the role and powers of the
Information Commissioner can be found on the Commissioner's website,
[4]http://www.informationcommissioner.gov.uk.
I hope this information proves useful.
Ministry of Defence
Directorate of Media and Communication
References
Visible links
1. http://www.royalnavy.mod.uk/upload/pdf/R...
2. http://coi.gov.uk/contact.php?contact=23
3. mailto:[email address]
4. http://www.informationcommissioner.gov.uk/
Dear DMC-Parliamentary Business (MULTIUSER),
Thank you for your response. However, as I clearly specified in my request, I would like to receive copies of the documents via email, and the Act requires you to follow my preference if it is "reasonably practicable." Since you have not specified a reason as to why it is impractical to use email, I shall expect a prompt resopnse.
Yours sincerely,
Steve Elibank
Dear Mr Elibank,
Thank you for your further correspondence indicating that it would not
be acceptable to send the documents by post. I am currently unable to
send the documents by email as there is a size limit imposed on MOD
emails sent both internally and externally. I will investigate how the
documents size could be reduced to allow me to email them and send them
to you shortly.
Ministry of Defence
Directorate of Media and Communication
Dear Mr Elibank,
Further to your request I will now send you six emails, of which this is
the first. These emails will include pages from the Army and RAF branding
guidelines as attachments. The pages have been scanned individually to
allow them to be sent in separate emails, thus reducing the size of each
email.
Email 1: Please find pages 1 - 25 from the Army Branding Guidelines
attached to this email.
Kind Regards
Ministry of Defence
Directorate of Media and Communication
Email 2: Please find pages 26 - 50 from the Army Branding Guidelines
attached to this email.
Kind Regards
Ministry of Defence
Directorate of Media and Communication
Email 3: Please find pages 51 - 70 from the Army Branding Guidelines
attached to this email, this completes the Army Branding Guidelines.
Kind Regards
Ministry of Defence
Directorate of Media and Communication
Email 4: Please find pages 1 - 25 from the RAF Branding Guidelines
attached to this email.
Kind Regards
Ministry of Defence
Directorate of Media and Communication
Email 5: Please find pages 26 - 50 from the RAF Branding Guidelines
attached to this email.
Kind Regards
Ministry of Defence
Directorate of Media and Communication
Email 6: Please find pages 51 - 64 from the RAF Branding Guidelines
attached to this email, this completes the RAF Branding Guidelines.
Kind Regards
Ministry of Defence
Directorate of Media and Communication
Dear DMC-BM Secretariat-Development (Read, Chris D),
Thank you very much for your help in providing a scanned reduced-size copy. However, on viewing it, it is not at optimum resolution (obviously!).
So, would it be possible for me to request an electronic copy be sent in the post on CD as you initially offered?
Sorry to be so troublesome!
Yours sincerely,
Steve Elibank
Dear Mr Elibank,
It is not our policy to supply high quality electronic images of
registered trademark logos etc. included in the original Army and RAF
guideline documents except under specific commercial arrangements.
I would gladly send you a printed copy of both guidelines upon provision
of a postal address. If this would be an acceptable solution please
contact me with the postal address that you would like the documents
sent to.
Ministry of Defence
Directorate of Media and Communication
Dear DMC-Parliamentary Business (MULTIUSER),
It is no concern of mine whether or not it is your "policy" to fulfil the requirements of the Freedom of Information Act. It is a statute of Parliament and you are obliged to comply with it.
Please confirm that if I give you my postal address you will supply me with a proper electronic copy (not just a paper copy scanned in) of the material I requested.
Steve Elibank
Dear Mr Elibank,
The right of access in the Freedom of Information Act (2000) is to
information not documents. We have already provided the information
requested in electronic copy by email as you specified. Section 11(4) of
the Freedom of Information Act states that "subject to subsection (1), a
public authority may comply with a request by communicating information by
any means which are reasonable in the circumstances." Let me again
emphasise that I would be happy to send you a quality printed copy of the
documents.
If you are not satisfied with this response or you wish to complain about
any aspect of the handling of your request, then you should contact me in
the first instance. If informal resolution is not possible and you are
still dissatisfied then you may apply for an independent internal review
by contacting the Head of Corporate Information, 2nd Floor, MOD Main
Building, Whitehall, SW1A 2HB (e-mail [email address]). Please note that
any request for an internal review must be made within 40 working days of
the date on which the attempt to reach informal resolution has come to an
end.
If you remain dissatisfied following an internal review, you may take your
complaint to the Information Commissioner under the provisions of Section
50 of the Freedom of Information Act. Please note that the Information
Commissioner will not investigate your case until the MOD internal review
process has been completed. Further details of the role and powers of the
Information Commissioner can be found on the Commissioner's website,
http://www.ico.gov.uk.
Kind Regards
Ministry of Defence
Directorate of Media and Communication
Dear DMC-Parliamentary Business (MULTIUSER),
Please pass this onto the person responsible for conducting Internal Reviews.
I clearly requested "a proper electronic copy (not just a paper copy scanned in)" and - under Section 11 of the FOI Act - you are obliged to honour this preference unless you can demonstrate that it is not reasonably practicable for you to do so.
I have offered to provide my postal address if you would prefer to post me a CD. If email is more convenient, then feel free. But since you definitely hold this material in the format I have requested, it is clearly possible for you to provide it.
I look forward to receiving the results of your Internal Review within the 20-day timescale specified by the Information Commissioner, and would appreciate it if you would acknowledge receipt of this email.
Steve Elibank
Dear Mr. Elibank,
I have now completed the internal review for your request, reference
number 02-11-2010-102028-003, which you can find attached to this email.
Kind regards,
Andrew Hathorn | CIO-CI-Access Review 4
01.N.15 | Ministry of Defence | Whitehall | London | SW1A 2HB
Dear Mr Hathorn,
Thank you for your prompt Internal Review. I gather from its contents that the reason my request for the information to be provided to me in the format I specified has been refused is that I only specified it some way into the correspondence.
This seems like a needlessly bureaucratic technicality for you to fix upon, but so be it.
Under your legal duty to provide advice and assistance to FOI applicants, can you confirm, therefore, that if I ask one of my professional colleagues to make a fresh request, specifying the preferred format at the outset, the problem would be solved?
Yours sincerely,
Steve Elibank
Dear Mr. Elibank,
Thank you for your email.
In 60 (sixty) days you could make the request again yourself or anyone
acting in concert with you from the date of your original request.
However, at that point the department would have to consider whether
section 21 of the Act did or did not apply.
Section 21 states that information is exempt when it is accessible to
the applicant by other means. In assessing the engagement of section 21
the department would have to consider whether the information provided
on the what do they know website is accessible to members of the public
and whether the section 21 obligation requires us to make specific
arrangements for individuals.
Kind regards,
Andrew Hathorn | CIO-CI-Access Review 4
01.N.15 | Ministry of Defence | Whitehall | London | SW1A 2HB
tel: +44(0)20 7218 7785 | milnet: (9)621 87785 | DII:
CIO-CI-Accessreview4 | gsi: [email address] | www.mod.uk
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