FOI request: advertising spending

The request was refused by Foreign, Commonwealth & Development Office.

Dear Sir or Madam,

Under the Freedom of Information Act 2000 I seek the following information on advertising spending:

1. The total amount of money your department has spent on advertising and marketing.

I would like this information for the last two years, broken down by year i.e. 2019 and 2020.

2. If it is possible to provide, the total amount of money your department has spent on advertising and marketing, broken down by type of advertising platform e.g. TV, radio, social media etc.

I would like this information for the last two years, broken down by year i.e. 2019 and 2020.

3. If it is possible to provide, the total amount of money your department has spent on advertising and marketing through each of the following: Google, Facebook, Twitter.

I would like this information for the last two years, broken down by year i.e. 2019 and 2020.

4. Information on your department’s most expensive advertising campaign in 2019. For this campaign I would like to know:

The name of the campaign
The advertising platform(s) used for the campaign e.g TV, radio, social media etc.
The total amount of money spent on the campaign

5. Information on your department’s most expensive advertising campaign in 2020. For this campaign I would like to know:

The name of the campaign
The advertising platform(s) used for the campaign e.g TV, radio, social media etc.
The total amount of money spent on the campaign

I would prefer to receive this information electronically, preferably as a data set, eg. in Excel, NOT as a PDF.

If the decision is made to withhold some of this data using exemptions in the FOI Act or otherwise, please inform me of that fact and cite the exemptions used.

If some parts of this request are easier to answer than others, I would ask that you release the available data as soon as possible.

If you need any clarification then please do not hesitate to contact me. Under Section 16 it is your duty to provide advice and assistance and so I would expect you to contact me if you find this request unmanageable in any way.

I would be grateful if you could confirm in writing that you have received this request, and I look forward to hearing from you within the 20-working day statutory time period.

Yours faithfully,

John Hughman

Information Rights (Sensitive), Foreign, Commonwealth & Development Office

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Information Rights (Sensitive), Foreign, Commonwealth & Development Office

 

 

Dear John Hughman

 

Thank you for your email to the Foreign, Commonwealth & Development Office
(FCDO) requesting information under the Freedom of Information Act (FOIA).

 

The Foreign, Commonwealth and Development Office was formed on 2 September
2020 following the merger of the Foreign and Commonwealth Office (FCO) and
the Department for International Development (DFID).

In order for us to be able to assist you with your request and best direct
any search please could you clarify/refine the scope of your request. 

Could you please confirm whether you are requesting information that my be
held by DFID or FCO or both for the time period up to the merger on the
2^nd September 2020

Once we receive your revised request we will consider it and the
appropriate course of action.

 

 

Yours sincerely

 

Information Rights Unit

Foreign, Commonwealth & Development Office

 

 

 

 

show quoted sections

Many thanks for your response to my request.

In response to your question, I can confirm that I am requesting information that may be held by DFID or FCO, or both, for the time period up to the merger on the 2 September 2020.

i.e. I would like the information I requested to be provided on DFID and FCO for the time period January 2019 up to September 2020. I would also like this information to be provided on the Foreign, Commonwealth and Development Office for the time period September 2020 to December 2020.

If you could confirm that you have received this message and are now working on responding to my request, that would be much appreciated.

Information Rights Unit,

Dear John Hughman

Thank you for your FOI request under the Freedom of Information Act 2000.

We received your request on 26th February. It has been assigned a unique
reference number (above). We aim to respond by Friday, 26th March.

Please note, however, that reprioritisation of resources due to the
COVID-19 crisis, and measures we are required to take to prevent the
spread of the virus, continue to have an impact on our ability to respond
to all requests within the statutory deadline.

We have significantly reduced on-site working which will mean delays to
responses which require access to paper records.

We are endeavouring to process requests as quickly as possible, and
appreciate your patience at this time.

Yours sincerely,

Information Rights Unit

Foreign, Commonwealth & Development Office

Information Rights Unit,

1 Attachment

Dear John Hughman,

I am writing in response to your Freedom of Information request
FOI2021/05169, received 26th February. Please find our response attached.

Yours sincerely,

Information Rights Unit

Foreign, Commonwealth & Development Office