FOI request: advertising spending

John Hughman made this Freedom of Information request to Department for Digital, Culture, Media and Sport as part of a batch sent to 22 authorities

This request has been closed to new correspondence. Contact us if you think it should be reopened.

The request was successful.

Dear Sir or Madam,

Under the Freedom of Information Act 2000 I seek the following information on advertising spending:

1. The total amount of money your department has spent on advertising and marketing.

I would like this information for the last two years, broken down by year i.e. 2019 and 2020.

2. If it is possible to provide, the total amount of money your department has spent on advertising and marketing, broken down by type of advertising platform e.g. TV, radio, social media etc.

I would like this information for the last two years, broken down by year i.e. 2019 and 2020.

3. If it is possible to provide, the total amount of money your department has spent on advertising and marketing through each of the following: Google, Facebook, Twitter.

I would like this information for the last two years, broken down by year i.e. 2019 and 2020.

4. Information on your department’s most expensive advertising campaign in 2019. For this campaign I would like to know:

The name of the campaign
The advertising platform(s) used for the campaign e.g TV, radio, social media etc.
The total amount of money spent on the campaign

5. Information on your department’s most expensive advertising campaign in 2020. For this campaign I would like to know:

The name of the campaign
The advertising platform(s) used for the campaign e.g TV, radio, social media etc.
The total amount of money spent on the campaign

I would prefer to receive this information electronically, preferably as a data set, eg. in Excel, NOT as a PDF.

If the decision is made to withhold some of this data using exemptions in the FOI Act or otherwise, please inform me of that fact and cite the exemptions used.

If some parts of this request are easier to answer than others, I would ask that you release the available data as soon as possible.

If you need any clarification then please do not hesitate to contact me. Under Section 16 it is your duty to provide advice and assistance and so I would expect you to contact me if you find this request unmanageable in any way.

I would be grateful if you could confirm in writing that you have received this request, and I look forward to hearing from you within the 20-working day statutory time period.

Yours faithfully,

John Hughman

FOI Mailbox,

Thank you for your email which is now being dealt with by the Freedom of
Information Team at the Department for Digital, Culture, Media and Sport. 
You will receive a response to your information request within 20 working
days of receipt.
  

--

Freedom of Information Team

Ministerial Support Team

4th Floor, 100 Parliament Street, London SW1A 2BQ

[1][email address] | 020 7211 6111

[2]@dcms   [3]/dcmsgovuk | [4]www.gov.uk/dcms

References

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FOI Team,

1 Attachment

Our Ref: FOI2021/03650

Please see the attached letter from the Department for Digital, Culture,
Media and Sport.

Kind regards,

Ministerial Support Team

Department for Digital, Culture, Media and Sport