Directgov paid search engine placement

Michael Nolan made this Freedom of Information request to Department for Work and Pensions

The request was partially successful.

From: Michael Nolan

Dear Sir or Madam,

Please can you supply a list of campaigns for which paid search engine placement was purchased detailing:

* The advertising platform (e.g. Google [Adwords], Microsoft Live, Yahoo!)
* The pages users are directed to
* The total cost of paid listings by campaign
* The number of visitors directed to each campaign for each platform

For the periods 1st January 2008 to 31st December 2008 and 1st January 2009 - 31st October 2009.

Yours faithfully,

Michael Nolan

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From: DWP Adelphi Freedom-of-Information-Request
Department for Work and Pensions

This is an automated confirmation that your request for information has
been received at the DWP Central FoI Team.

We will forward your request to the relevant information owner within the
Department who will respond to you direct.

Should you also have any further queries in connection with this request
do please contact us.

For further information on the Freedom of Information Act within DWP
please click on the link below.

[1]http://www.dwp.gov.uk/foi/

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From: DWP Adelphi Freedom-of-Information-Request
Department for Work and Pensions


Attachment FoI 2283 24.11.09.doc
38K Download View as HTML


Dear Mr Nolan

Please see attached letter requesting clarification of your FoI request.

Kind regards

Central FoI Team

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From: Michael Nolan

Dear Central FoI Team,

That is correct, I would like details of any campaigns under your control. For campaigns funded by someone else, please:

a) supply details of who funds them
b) supply any information you do have, for example lists of referring search engine advertising platforms and visitor numbers.

Yours sincerely,

Michael Nolan

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From: DWP Adelphi Freedom-of-Information-Request
Department for Work and Pensions

This is an automated confirmation that your request for information has
been received at the DWP Central FoI Team.

We will forward your request to the relevant information owner within the
Department who will respond to you direct.

Should you also have any further queries in connection with this request
do please contact us.

For further information on the Freedom of Information Act within DWP
please click on the link below.

[1]http://www.dwp.gov.uk/freedom-of-informa...

show quoted sections

Communications via the GSi may be automatically logged, monitored and/or
recorded for legal purposes.

References

Visible links
1. http://www.dwp.gov.uk/freedom-of-informa...

Link to this

From: DWP Adelphi Freedom-of-Information-Request
Department for Work and Pensions


Attachment FoI 2283 11.12.09.pdf
168K Download View as HTML

Attachment FoI 2283 11.12.09 Paid search destination URLs 08 and 09.xls
191K Download View as HTML


Dear Mr Nolan

Please see attached response and accompanying spreadsheet to your FoI
request

Kind regards

Central FoI Team

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