Directgov branding

Steve Elibank made this Freedom of Information request to Department for Work and Pensions

This request has been closed to new correspondence. Contact us if you think it should be reopened.

The request was partially successful.

Steve Elibank

Dear Sir/Madam,

These questions pertain to the orange Directgov logo.

— When was the tcurrent logo, corporate style, graphics and
branding implemented?
— Who designed it?
— How much were the designers paid for their services?
— Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
— Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
— Please provide me with a copy of the logo guidelines, branding
manual or equivalent document.

Yours faithfully,
Steve Elibank

DWP Adelphi Freedom-of-Information-Request, Department for Work and Pensions

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DWP Adelphi Freedom-of-Information-Request, Department for Work and Pensions

2 Attachments

Dear Mr Elibank

Please see attached response and accompanying document to your FoI
request.

Kind regards

Central FoI Team

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