Cycle Superhighways - choice of colour

The request was successful.

Dear Transport for London,

I would like to know on what date (as close as possible) TfL chose the shade of blue to be used for the Cycle Superhighways, and on what date (as close as possible), TfL first entered into discussions with Barclays Bank plc over possible sponsorship of the Cycle Hire Scheme and the Cycle Superhighways.

Was the choice of colour made before or after the beginning of negotiations / discussion with Barclays Bank plc?

Is the shade of blue used the same as the Barclays Bank plc corporate colour, or a different shade?

Yours faithfully,

Jack Thurston

Richard Pope left an annotation ()

They certainly changed the logo for them. See this pre-barclays branding guide:

http://www.tfl.gov.uk/assets/downloads/c...

so it is now almost identical to the River services one :

Rivers one: http://en.wikipedia.org/wiki/File:London...

Transport for London

Our Ref : 1007210857

Date : 30.07.2010

Mr J Thurston

[FOI #43003 email]

Dear Mr Thurston

Thank you for your request for information dated 29/07/10 which was
received by Transport for London on 29/07/10. This request will be dealt
with under the terms of the Freedom of Information Act 2000.

We aim to deal with your request promptly and provide you with a response
by 26/08/10.

In the meantime, if you have any queries or would like to discuss your
request, please do not hesitate to contact me.

Once again, thank you for taking the time to contact us.

Yours sincerely

Patricia Mitchell

Head of Customer Services, Surface Transport

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-----Original Message-----
From:Jack Thurston [mailto:[FOI #43003 email]]
Sent: 29 July 2010 16:03
To: Enquire (TfL)
Subject: Freedom of Information request - Cycle Superhighways - choice of
colour

Dear Transport for London,

I would like to know on what date (as close as possible) TfL chose
the shade of blue to be used for the Cycle Superhighways, and on
what date (as close as possible), TfL first entered into
discussions with Barclays Bank plc over possible sponsorship of the
Cycle Hire Scheme and the Cycle Superhighways.

Was the choice of colour made before or after the beginning of
negotiations / discussion with Barclays Bank plc?

Is the shade of blue used the same as the BarclaysBank plc
corporate colour, or a different shade?

Yours faithfully,

Jack Thurston

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Transport for London

1 Attachment

Our Ref: 1007210857/SR

Date: 26.08.2010

Mr J Thurston

[FOI #43003 email]

Dear Mr Thurston

Thank you for your e-mail received by Transport for London (TfL) on 29
July. You have asked for information about the Barclays Cycle
Superhighways. Your request is being considered under the Freedom of
Information Act.

Unfortunately we will not be able to resolve your request within the
statutory 20 working day deadline. This is because we are still in the
process of obtaining the information you have requested.

We will respond as soon as possible and in any case by 10 September.
Please accept my apologies for this delay and any inconvenience it may
cause you. In the meantime, if you have any queries relating to your
request, please do not hesitate to contact Graham Hurt, Correspondence
Support Manager - London Streets, at [1][email address].

If you are not satisfied with this response, please read the attached
help-sheet entitled ‘Your Right to Appeal’.

Patricia Mitchell

Head of Customer Services

Transport for London

Surface Transport Customer Services

For further information about TfL’s services please visit
[2]www.tfl.gov.uk/contact

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{ticketno:[1093787]}
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-----Original Message-----
From:Jack Thurston [mailto:[FOI #43003 email]]
Sent: 29 July 2010 16:03
To: Enquire (TfL)
Subject: Freedom of Information request - Cycle Superhighways - choice of
colour

Dear Transport for London,

I would like to know on what date (as close as possible) TfL chose
the shade of blue to be used for the Cycle Superhighways, and on
what date (as close as possible), TfL first entered into
discussions with Barclays Bank plc over possible sponsorship of the
Cycle Hire Scheme and the Cycle Superhighways.

Was the choice of colour made before or after the beginning of
negotiations / discussion with Barclays Bank plc?

Is the shade of blue used the same as the BarclaysBank plc
corporate colour, or a different shade?

Yours faithfully,

Jack Thurston

-------------------------------------------------------------------
Disclaimer: This message and any reply that you make will be
published on the internet. Our privacy and copyright policies:
http://www.whatdotheyknow.com/help/about...

Please use this email address for all replies to this request:
[FOI #43003 email]

Is [TfL request email] the wrong address for Freedom of Information
requests to Transport for London? If so please contact us using
this form:
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If you find WhatDoTheyKnow useful as an FOI officer, please ask
your web manager to suggest us on your organisation's FOI page.
-------------------------------------------------------------------

***********************************************************************************
The contents of the e-mail and any transmitted files are confidential and
intended solely for the use of the individual or entity to whom they are
addressed. Transport for London hereby exclude any warranty and any
liability as to the quality or accuracy of the contents of this email and
any attached transmitted files. If you are not the intended recipient be
advised that you have received this email in error and that any use,
dissemination, forwarding, printing or copying of this email is strictly
prohibited., If you have received this email in error please notify
[email address]., This email has been sent from Transport for
London, or from one of the companies within its control within the meaning
of Part V of the Local Government and Housing Act 1989. Further details
about TfL and its subsidiary companies can be found at
http://www.tfl.gov.uk/ourcompany, This footnote also confirms that this
email message has been swept for the presence of computer viruses.
***********************************************************************************

.

References

Visible links
1. mailto:[email address]
2. http://www.tfl.gov.uk/contact

hide quoted sections

Transport for London

1 Attachment

Our Ref: 1007210857/GJ

Date: 10.09.2010

Dear Mr Thurston

Thank you once again for your e-mail received by Transport for London
(TfL) on 29 July. You have asked for information about the Barclays Cycle
Superhighways. Your request is still being considered under the Freedom of
Information Act.

Unfortunately we are still unable to resolve your request within the
statutory 20 working day deadline. This is because we are finalising the
response.

We will respond as soon as possible and in any case by 27 September.
Please accept my apologies for this delay and any inconvenience it may
cause you. In the meantime, if you have any queries relating to your
request, please do not hesitate to contact Graham Hurt, Correspondence
Support Manager - London Streets, at [1][email address].

If you are not satisfied with this response, please read the attached
help-sheet entitled ‘Your Right to Appeal’.

Yours sincerely

Patricia Mitchell

Head of Customer Services

Transport for London

Surface Transport Customer Services

DO NOT DELETE.............................
{ticketno:[1093787]}
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-----Original Message-----
From:Jack Thurston [mailto:[FOI #43003 email]]
Sent: 29 July 2010 16:03
To: Enquire (TfL)
Subject: Freedom of Information request - Cycle Superhighways - choice of
colour

Dear Transport for London,

I would like to know on what date (as close as possible) TfL chose
the shade of blue to be used for the Cycle Superhighways, and on
what date (as close as possible), TfL first entered into
discussions with Barclays Bank plc over possible sponsorship of the
Cycle Hire Scheme and the Cycle Superhighways.

Was the choice of colour made before or after the beginning of
negotiations / discussion with Barclays Bank plc?

Is the shade of blue used the same as the BarclaysBank plc
corporate colour, or a different shade?

Yours faithfully,

Jack Thurston

-------------------------------------------------------------------
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published on the internet. Our privacy and copyright policies:
http://www.whatdotheyknow.com/help/about...

Please use this email address for all replies to this request:
[FOI #43003 email]

Is [TfL request email] the wrong address for Freedom of Information
requests to Transport for London? If so please contact us using
this form:
http://www.whatdotheyknow.com/help/contact

If you find WhatDoTheyKnow useful as an FOI officer, please ask
your web manager to suggest us on your organisation's FOI page.
-------------------------------------------------------------------

References

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Richard Pope left an annotation ()

Booted firmly into party conference period then. It's a simple question, so it's hard to see why it would take so long to answer?

Transport for London

1 Attachment

Our Ref: 1007210857/GH

Date: 13.09.2010

Mr J Thurston

[1][FOI #43003 email]

Dear Mr Thurston

Thank you for your email received by TfL on 29 July 2010. You asked for
information about the sponsorship of the Barclays Cycle Hire Scheme and
the Barclays Superhighways, and the shade of blue used for the
superhighways.

Your request has been considered under the requirements of the Freedom of
Information Act and I can confirm that TfL does hold the information you
require.

The Barclays Cycle Superhighways are the first "end to end" cycle routes
from outer to inner London, and the blue colouring was chosen as it
clearly distinguishes these routes from the more localised green cycle
lanes. The blue surface colour was chosen following independent customer
research and benchmarking of similar successful schemes in other countries
(blue cycle lanes are also used in Copenhagen, for example). There may be
areas where the Barclays Cycle Superhighway crosses over a green or black
tarmac cycle lane, and by being a completely different colour, this
assists with way-finding as well as raising the profile of the routes,
attracting new cyclists to them. The decision to use blue cycle lanes was
made in early 2009, long before Barclays was chosen as a sponsor of the
scheme.

In terms of the sponsorship, TfL sought a single company to act as a
sponsor for up to the first five years of the London Cycle Hire scheme.
The Barclays bid was the most competitive. The five-year sponsorship deal
is worth up to £25 million and includes the Cycle Superhighways.
Negotiations with Barclays started in March 2010. The choice of Barclays
as a sponsor to the scheme was finalised in May 2010, and the following
press release refers to this:
[2]http://www.tfl.gov.uk/corporate/media/ne... .

The shade of blue for the Cycle Superhighways is 'Sky Blue RAL 5015',
while the Barclays shade of blue is 'Pantone Process Cyan'.

With regard to cycle hire, a mint green coloured logo was used while TfL
was seeking a sponsor for the scheme. The sponsorship contract with
Barclays allowed for both naming and branding rights and, as part of this,
the final cycle hire roundel was produced to match the sponsor's brand.

If this is not the information you are looking for please contact Graham
Hurt, Correspondence Support Manager - London Streets at
[3][email address] .

Please see the attached information sheet for details of your right to
appeal as well as information on copyright and what to do if you would
like to re-use any of the information we have disclosed.

Yours sincerely

Patricia Mitchell
Head of Customer Services
Transport for London
Surface Transport Customer Services

DO NOT DELETE.............................
{ticketno:[1093787]}
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-----Original Message-----
From:Jack Thurston [mailto:[FOI #43003 email]]
Sent: 29 July 2010 16:03
To: Enquire (TfL)
Subject: Freedom of Information request - Cycle Superhighways - choice of
colour

Dear Transport for London,

I would like to know on what date (as close as possible) TfL chose
the shade of blue to be used for the Cycle Superhighways, and on
what date (as close as possible), TfL first entered into
discussions with Barclays Bank plc over possible sponsorship of the
Cycle Hire Scheme and the Cycle Superhighways.

Was the choice of colour made before or after the beginning of
negotiations / discussion with Barclays Bank plc?

Is the shade of blue used the same as the BarclaysBank plc
corporate colour, or a different shade?

Yours faithfully,

Jack Thurston

-------------------------------------------------------------------
Disclaimer: This message and any reply that you make will be
published on the internet. Our privacy and copyright policies:
http://www.whatdotheyknow.com/help/about...

Please use this email address for all replies to this request:
[FOI #43003 email]

Is [TfL request email] the wrong address for Freedom of Information
requests to Transport for London? If so please contact us using
this form:
http://www.whatdotheyknow.com/help/contact

If you find WhatDoTheyKnow useful as an FOI officer, please ask
your web manager to suggest us on your organisation's FOI page.
-------------------------------------------------------------------

References

Visible links
1. mailto:[FOI #43003 email]
2. http://www.tfl.gov.uk/corporate/media/ne...
3. mailto:[email address]

hide quoted sections

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