Covid vaccination advertising spend

Mr B Kingsley made this Freedom of Information request to Cabinet Office Automatic anti-spam measures are in place for this older request. Please let us know if a further response is expected or if you are having trouble responding.

The request was partially successful.

Dear Cabinet Office,

This is a request made under section 1 of the Freedom of Information Act 2000.

Could you please confirm the amounts spent by the Cabinet Office (plus any amount of spending approved by the Cabinet Office even if ultimately allocated to other departmental budgets) on advertising and marketing campaigns for Covid vaccinations between March 2020 and March 2023 across all mediums including broadcast media, digital media, print media, out of home media and direct communication via mail, SMS or similar, and email, broken down by reference to individual campaigns.

This is not information which can be discerned from the Cabinet Office monthly spend publications because there is insufficient detail in those publications to enable the reader to identify spending specifically on Covid vaccination campaigns. I have noted that in response to a similar FOIA request with Cabinet Office reference FOI2022/16571, and following an internal review with reference IR2023/00985, you confirmed that "it is true that the Cabinet Office did lead on spending on this area" and that "we break down spend based on individual campaigns".

When responding to this request, please could you therefore at a minimum provide your breakdown based on individual campaigns. If it is possible to do so, however, please could you also further break down the figure for each campaign to identify the proportion of spending which was referable to the different identifiable mediums of communication used for that campaign. If for any individual campaign it is not possible to provide that level of additional breakdown based on the information you hold, please nevertheless provide as much detail about allocation of spending between different mediums as can reasonably be provided based on your records.

Yours faithfully,

Mr B Kingsley

Cabinet Office FOI Team,

Our ref: FOI2023/03620

Dear B Kingsley,

Thank you for your request for information which was received on 21st
March. Your request is being handled under the terms of the Freedom of
Information Act 2000 ('the Act').

The Act requires that a response must be given promptly, and in any event
within 20 working days. We will therefore aim to reply at the latest by
20th April.

Please remember to quote the reference number above in any future
communications.

Yours sincerely,

Freedom of Information Team

Cabinet Office

Cabinet Office FOI Team,

1 Attachment

Dear B Kingsley,

Please find attached our response to your recent Freedom of Information
request (reference FOI2023/03620).

Yours sincerely,

Freedom of Information Team

Cabinet Office