Dear Dorset County Council,

Under the terms of the Freedom of Information Act, I wish to receive the following information from your authority:

1. The name, frequency and distribution/circulation of your council newspaper (by council newspaper I mean the most frequently published newspaper or magazine intended for mass distribution covering more than one topic)

2. How much it cost to produce and distribute said newspaper in the last full financial year, and how much was budgeted from council resources in the financial year 2009/2010

3. How much of that cost is offset by advertising

4. How much of that advertising, if any, comes from external sources (ie not from your authority's budgets)?

5. Which other public sector partners pay to run advertising in your newspaper, eg PCTs?

6. Whether recruitment advertising forms part of the advertising in your newspaper?

7. A copy of an editorial policy guide, if one exists, which governs the material which is placed in the newspaper, and how it is decided

8. A copy of an advertising policy guide, if one exists, which governs what sort of advertising is suitable.

9. The number of people employed to put your newspaper/newsletter together, including total cost and staff organisation chart

Some parts of this request may be easier to answer than others, and should this prove to be the case I would ask that you release available data as soon as possible rather than hold up the entire request.

I would prefer to receive this information electronically. If the decision is made to withhold some of this data using exemptions in Act, please inform me of that fact and cite the exemptions used.

If you need any clarification then please contact me at the email. Under your section 16 duty to provide advice and assistance I would expect you to contact me if you find this request unmanageable in any way.

I would be grateful if you could confirm in writing that you have received this request, and I look forward to hearing from you in the near future.

Yours faithfully,

L Barnett

Dorset County Council

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This will now be passed to the relevant area(s) of the authority and a
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Dorset County Council

Dear Mr Barnett
I am writing further to your email below. I will take each of your
questions in turn.

1. The name, frequency and distribution/circulation of your council
newspaper (by council newspaper I mean the most frequently published
newspaper or magazine intended for mass distribution covering more than one
topic)

Name: Your Dorset
Frequency: Four times a year
Circulation: Over 200,000 households

2. How much it cost to produce and distribute said newspaper in the last
full financial year, and how much was budgeted from council resources in
the financial year 2009/2010

Net Cost 2008/09 - £104,469 Budget 2009/10 - £91,900

3. How much of that cost is offset by advertising

Advertising income of £18,500 in 2008/09 reduced the gross cost from
£122,989 to a net cost of £104,469

4. How much of that advertising, if any, comes from external sources (ie
not from your authority's budgets)?

The vast majority of advertising comes from external sources.

5. Which other public sector partners pay to run advertising in your
newspaper, eg PCTs?

NHS Dorset (PCT)
dorsetforyou.com (website partner)
Bournemouth Borough Council (events at council-owned leisure venues)
Dorset Police
Dorset Reduction and Recycling Group (local authority partnership)

6. Whether recruitment advertising forms part of the advertising in your
newspaper?

No

7. A copy of an editorial policy guide, if one exists, which governs the
material which is placed in the newspaper, and how it is decided.

There is currently no formal policy. However, this will be developed as
part of the current review and retender the council is carrying out.

8. A copy of an advertising policy guide, if one exists, which governs what
sort of advertising is suitable.

There is currently no formal policy. However, this will be developed as
part of the current review and retender the council is carrying out.

9. The number of people employed to put your newspaper/newsletter together,
including total cost and staff organisation chart

No-one specifically employed to work on Your Dorset. It includes
contributions from the public relations team as part of their normal work
duties (input from around 9 or 10 people) and one freelance designer
supplied by an external contractor.

If you are not completely satisfied with my response, please contact me
again, or write to the complaints officer at: Dorset County Council, County
Hall, Colliton Park, Dorchester, Dorset DT1 1XJ. Or you can follow the
complaints procedure that can be found on our website www.dorsetforyou.com
at http://212.104.140.176/index.jsp?article... If your appeal is
not resolved to your satisfaction, you have the right to apply to the
Information Commissioner for a decision.

Yours sincerely

Freedom of Information Team
Dorset County Council


L Barnett
<request-25877-b0
13e1ed@whatdothey To
know.com> FOI requests at Dorset County
Council <[Dorset County Council request email]>
03/01/2010 16:57 cc

Subject
Freedom of Information request -
Council newspapers





Dear Dorset County Council,

Under the terms of the Freedom of Information Act, I wish to
receive the following information from your authority:

1. The name, frequency and distribution/circulation of your council
newspaper (by council newspaper I mean the most frequently
published newspaper or magazine intended for mass distribution
covering more than one topic)

2. How much it cost to produce and distribute said newspaper in the
last full financial year, and how much was budgeted from council
resources in the financial year 2009/2010

3. How much of that cost is offset by advertising

4. How much of that advertising, if any, comes from external
sources (ie not from your authority's budgets)?

5. Which other public sector partners pay to run advertising in
your newspaper, eg PCTs?

6. Whether recruitment advertising forms part of the advertising in
your newspaper?

7. A copy of an editorial policy guide, if one exists, which
governs the material which is placed in the newspaper, and how it
is decided

8. A copy of an advertising policy guide, if one exists, which
governs what sort of advertising is suitable.

9. The number of people employed to put your newspaper/newsletter
together, including total cost and staff organisation chart

Some parts of this request may be easier to answer than others, and
should this prove to be the case I would ask that you release
available data as soon as possible rather than hold up the entire
request.

I would prefer to receive this information electronically. If the
decision is made to withhold some of this data using exemptions in
Act, please inform me of that fact and cite the exemptions used.

If you need any clarification then please contact me at the email.
Under your section 16 duty to provide advice and assistance I would
expect you to contact me if you find this request unmanageable in
any way.

I would be grateful if you could confirm in writing that you have
received this request, and I look forward to hearing from you in
the near future.

Yours faithfully,

L Barnett

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