Costs of coronavirus advertising

L. E. Thomas made this Freedom of Information request to Cabinet Office

This request has been closed to new correspondence. Contact us if you think it should be reopened.

The request was partially successful.

Dear Cabinet Office,

According to the Department for Health and Social Care, the DHSC spent £7.2m on communications activity relating to coronavirus in 2019/20 - as of data available June 10th. The DHSC states the Cabinet Office has now centralised funding of the coronavirus public information campaign.

- How much has been spent on communications activity relating to coronavirus in 2019/20?
- If you hold figures documenting the regional and city split of this funding across the UK, please also provide this breakdown.
- If you hold figures documenting the split between broadcast and print media and 'ambient' or 'outdoor' media (billboards, on or in trains or buses, bus shelter advertising, etc.) please provide this.
- If you hold figures documenting the spend on social media advertising (Instagram, Facebook, YouTube, Twitter, Tik Tok etc.) please provide this too.

If you wish to exempt the sharing of any information under Section 22(1)(a) of the Freedom of Information Act, in weighing up the public and commercial interest considerations, please consider the potential longevity of this health crisis and public health communications funding. There may be no medium term convenient time to share this information, and as such it is in the public interest, and the government's interest in transparent and trustworthy institutions, to disclose this funding information as soon as possible.

Please email me if you would like any clarification.

Yours faithfully,

L. E. Thomas

FOI Team Mailbox, Cabinet Office


Dear L.E.Thomas

Thank you for your request for information. Your request was received on
16/6/2020 and we are considering if it is appropriate to deal with under
the terms of the Freedom of Information Act 2000.

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 Knowledge and Information Management Unit

Cabinet Office

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