Costs of all re-branding for Haringey Council

Laura Berryman made this Freedom of Information request to Haringey Borough Council

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was partially successful.

Dear Haringey Borough Council,

Please can you provide all costs relating to the recent re-branding for Haringey.

This should include:
1 Appointing an agency - advertising costs - where and when advertised and provide the brief
2 Costs / agency fees of the appointed agency (who was appointed?)
3 Concepts and design costs
4 Costs of printing new materials with the new branding - notepaper, business cards
5 Costs of new signage for all public council buildings both externally and internally - to include schools and colleges, car parks, libraries. leisure centres, customer service centres
6 Costs of changing signage on parks, open spaces, council estates
7 Costs of changing the design on all council vehicles - to include bin lorries, and other transport
8 Costs of officer time at meetings associated with the re-branding.

Yours faithfully,

Laura Berryman

Clay Lesley, Haringey Borough Council

Dear Ms Berryman

 

Freedom of Information / Environmental Information Regulations Request:
Reference LBH/5849616

 

I acknowledge your request for information received on 24 November 2016.

This information request will be dealt with in accordance with the Freedom
of Information Act 2000 / Environmental Information Regulations and we
will send the response by 22 December 2016.

 

Yours sincerely,

 

 

Lesley Clay

Feedback Review Officer

 

Shared Service Centre | Central Team

Haringey Council

 

6th Floor River Park House, 225 High Road, Wood Green, London N22 8HQ

 

T. 020 8489 1988

E. [email address]

 

www.haringey.gov.uk

twitter@haringeycouncil

facebook.com/haringeycouncil

 

 

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Clive Carter left an annotation ()

Laura,
Some of the information that you seek can be found on the Council's website with this PDF (copy and paste this link):

http://www.minutes.haringey.gov.uk/docum...

The breakdown of the £85,936 includes the obvious one-off costs of the brand strategy (I would say, £60,000). There are other costs recorded then – at 18 September 2015 – that could be regarded as items that deploy the new logo:

• Major Council Signage
• Agripa waste refuse panels (on the sides of rubbish trucks)
• Staff ID badges
• Pin badges

A related FOI request is here:
https://www.whatdotheyknow.com/request/h...

As a Councillor, I attended the Cabinet Member Signing at the meeting recorded here:

http://www.minutes.haringey.gov.uk/ieLis...

Hope that helps.

Regards,
Clive Carter
Councillor
Highgate Ward

Jones Simon, Haringey Borough Council

1 Attachment

Dear Ms Berryman,

Re: Freedom of Information Act Request ref: LBH/5849616

 

Thank you for your request for information received on 24 November 2016,
in which you asked for the following information with my reply.

 

1 Appointing an agency - advertising costs - where and when advertised and
provide the brief

 

Three agencies were approached through research and recommendations.

 

A brief is attached.

2 Costs / agency fees of the appointed agency (who was appointed?)

 

Bandstand was the appointed agency

See below for costs

 

3 Concepts and design costs

 

Brand Strategy and Visual identity £40000

Film to promote the borough’s strengths £20000

 

4 Costs of printing new materials with the new branding - notepaper,
business cards

 

ID Cards - £7566

Pin badges - £2489

 

Stationery is only replaced when required

 

5 Costs of new signage for all public council buildings both externally
and internally - to include schools and colleges, car parks, libraries.
leisure centres, customer service centres

 

Main Council buildings

£7881

 

Libraries

 

£3025.25

 

6 Costs of changing signage on parks, open spaces, council estates

 

So far 6 Parks have received new signage at a cost of £5708.31            

Council estates are managed by Homes for Haringey who have their branding
in place.

 

7 Costs of changing the design on all council vehicles - to include bin
lorries, and other transport

 

The logo appeared on Agripa panels on the side of waste refuse vehicles at
a cost of £8000

 

Vehicles are re-branded when either new vehicles are acquired or new
leases are put in place.

 

One new parks vehicle has been branded at a cost of £960.00

 

8 Costs of officer time at meetings associated with the re-branding.

 

The branding project was carried out as BAU in terms of officer time.

 

 

If you are unhappy with how we have responded to your request you can ask
us to conduct an Internal Review. If so, please contact the Feedback and
Information Team as below. (Please note you should do this within two
months of receiving this response.)   

 

Feedback and Information Governance Team

River Park House

225 High Road

N22 8HQ

E [1][email address]

 

 

Yours sincerely,

 

[Name]

[Job Title]

 

--------------------------------------------------------------------------

 

Lesley Clay

Feedback Review Officer

 

Shared Service Centre | Central Team

Haringey Council

 

 

6th Floor River Park House, 225 High Road, Wood Green, London N22 8HQ

 

T. 020 8489 3398

E. [2][email address]

 

[3]www.haringey.gov.uk

twitter@haringeycouncil

facebook.com/haringeycouncil

 

 

 

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