Cost of recent direct.gov advert

Mark made this Freedom of Information request to Prime Minister's Office

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Response to this request is long overdue. By law, under all circumstances, Prime Minister's Office should have responded by now (details). You can complain by requesting an internal review.

Dear Prime Minister's Office,

I would like to know the cost of the recent direct.gov advert. To break this down further, I wish to know:
- The amount each celebrity was paid to appear in the ad.
- The amount spent to date on showing the advert.
- The amount the government is planning to spend on the advert in total.

I would also like to know all information regarding the change in advertising from the previous 'dog' adverts, along with all emails and minutes regarding this change as I do not believe this expenditure has been in the publics interest.

Yours faithfully,

Mark