Cost of recent advert

Mark made this Freedom of Information request to Prime Minister's Office

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Dear Prime Minister's Office,

I would like to know the cost of the recent advert. To break this down further, I wish to know:
- The amount each celebrity was paid to appear in the ad.
- The amount spent to date on showing the advert.
- The amount the government is planning to spend on the advert in total.

I would also like to know all information regarding the change in advertising from the previous 'dog' adverts, along with all emails and minutes regarding this change as I do not believe this expenditure has been in the publics interest.

Yours faithfully,