Cost of Advert on Gogglebox

Alexander Tiffin made this Freedom of Information request to Department for Work and Pensions This request has been closed to new correspondence. Contact us if you think it should be reopened.

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Dear Department for Work and Pensions,

I am writing to request how much was paid to the production company of Channel 4 program Gogglebox for their collaboration with you.

This is in regards to the collaboration with Gogglebox which was promoted by Amber Rudd and also your Director of Communications

The service advertised was the Workplace Pension.

Furthermore, I request to know if any DWP input was given on the scripting of this advert. Were the participants told or briefed in anyway about the Workplace Pension prior to filming?

Yours faithfully,

Alexander Tiffin

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