Cost of Advert on Gogglebox

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Alexander Tiffin

Dear Department for Work and Pensions,

I am writing to request how much was paid to the production company of Channel 4 program Gogglebox for their collaboration with you.

This is in regards to the collaboration with Gogglebox which was promoted by Amber Rudd and also your Director of Communications

The service advertised was the Workplace Pension.

Furthermore, I request to know if any DWP input was given on the scripting of this advert. Were the participants told or briefed in anyway about the Workplace Pension prior to filming?

Yours faithfully,

Alexander Tiffin

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1. on behalf of DWP CAXTON HOUSE Communications, Department for Work and Pensions

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Dear Alexander Tiffin,

I am writing in response to your request for information, received 23rd

Yours sincerely,

DWP Central FoI Team

Richard Taylor left an annotation ()

The response to this request, which states the DWP paid £315,000 for a collaboration with Gogglebox, has been reported at: