Code of Everand website

Simon Dickson made this Freedom of Information request to Department for Transport

The request was successful.

From: Simon Dickson

6 December 2010

Dear Sir or Madam,

I am writing to request information about the 'Code of Everand'
online game, www.codeofeverand.co.uk, launched by the Department in
November 2009, with the objective of teaching children about road
safety.

My specific questions are as follows:

- What has been the total cost of the Code Of Everand project in
each year since its inception, reportedly in 2007; and projected
annual costs for the remainder of its anticipated lifespan?

- Can you please publish monthly figures for the total number of
registered users of the game, and total active users per month, for
each calendar month since its launch.

- Can you please also publish Google Analytics reports on site
traffic for each calendar month since the site's launch in 2007,
using the service's function to 'Export' as PDF.

- It was reported by Edge Online that the project was 'on the brink
of cancellation twice'. Please provide documents and correspondence
related to these two decision points, detailing why project closure
was considered; and why it was ultimately decided to continue.

- It was also reported by Edge Online that media agency Carat had
been 'doing a merry tour around the academic institutions in the
country to find a consortium to evaluate it.' Please indicate which
consortium, if any, was ultimately tasked with evaluating the
project; and publish any evaluation reports.

For reference, the Edge Online article I quote above can be found
at this address:

http://www.next-gen.biz/features/learnin...

I look forward to hearing from you.

Yours faithfully,

Simon Dickson

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From: Ivan Pocock
Department for Transport

7 December 2010

Dear Mr Dickson,

I am writing to acknowledge receipt of your request for information which has been allocated reference number P0007161. A response will be issued to you in due course.

Regards,

Ivan Pocock
Department for Transport
Information Rights Unit
D/04, Ashdown House
Sedlescombe Road North
St Leonards on Sea
East Sussex
TN37 7GA

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From: Patora Ho
Department for Transport

5 January 2011


Attachment 110105 FOI request P0007161 Holding response.DOC.doc
152K Download View as HTML


Dear Mr Dickson,

Thank you for your FOI request on the Code of Everand online game, which
we received on 7 December 2010.

Please see letter attached. If you have any queries about it, please
contact me and remember to quote the reference number P0007161.

Yours sincerely,

Patora Ho

Marketing Unit | Communication Directorate | Department for Transport

5/04 │ Great Minister House | 76 Marsham Street │ London SW1P 4DR

Direct Line: 020 7944 3815

Email: [1][email address]

 

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Simon Dickson left an annotation (10 January 2011)

Quote-marks A not unreasonable request to delay the response by 7 days, due to the Christmas break. I think it's fair enough.

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From: Patora Ho
Department for Transport

13 January 2011


Attachment 110113 FOI P0007161 Dickson Code of Everand Final pdf.pdf
964K Download View as HTML

Attachment 101220 CoE Monthly Site Traffic P0007161.pdf
149K Download View as HTML


Dear Mr Dickson,

Thank you for your FOI request on the Code of Everand online game, which
we received on 7 December 2010.

Further to the correspondence sent to you on Wednesday 5 January 2011, I
would like to apologise again for a delay in response to your FOI
request.  I am writing to confirm that the Department has now completed
its search for the information which you requested.

A copy of the information is enclosed and a Google Analytics report is in
the PDF format you requested.

If you have any queries please contact me and remember to quote the
reference number P0007161.

Yours sincerely,

Patora Ho

Marketing Unit | Communication Directorate | Department for Transport

5/04 │ Great Minister House | 76 Marsham Street │ London SW1P 4DR

Direct Line: 020 7944 3815

Email: [1][email address]

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