Dear British Broadcasting Corporation,
BBC advertises its total global audience annually to imply improvement and as a kind of showoff against its global rivals. But it is not possible to assess either, unless there is some info about the population data BBC uses to convert survey results to millions. Otherwise, there's no use in announcing global audience numbers. For instance, US Broadcasting Board of Governors is clear it uses data from Population Reference Bureau (PRB) to calculate American media global audience in millions. Because survey results are technically in percents, I'm asking to know based on what population data BBC provides its global reach in millions.
Dear A Edel
Thank you for your request for information under the Freedom of
Information Act 2000, as detailed in your email. Your request was received
on 07/03/2018. We will deal with your request as promptly as possible,
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The reference number for your request is RFI20180428.
BBC Freedom of Information
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Email: [BBC request email]
Tel: 020 8008 2882
Dear A Edel
Please find attached the response to your request for information,
BBC Information Policy and Compliance
Room BC2 A4
Email: mailto:[BBC request email]
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2. mailto:[BBC request email]