Clarification on Population Data BBC Uses

A. Edel made this Freedom of Information request to British Broadcasting Corporation

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The request was partially successful.

Dear British Broadcasting Corporation,

BBC advertises its total global audience annually to imply improvement and as a kind of showoff against its global rivals. But it is not possible to assess either, unless there is some info about the population data BBC uses to convert survey results to millions. Otherwise, there's no use in announcing global audience numbers. For instance, US Broadcasting Board of Governors is clear it uses data from Population Reference Bureau (PRB) to calculate American media global audience in millions. Because survey results are technically in percents, I'm asking to know based on what population data BBC provides its global reach in millions.

Yours faithfully,

A. Edel

FOI Enquiries, British Broadcasting Corporation

1 Attachment


Dear A Edel


Thank you for your request for information under the Freedom of
Information Act 2000, as detailed in your email. Your request was received
on 07/03/2018.  We will deal with your request as promptly as possible,
and at the latest within 20 working days. If you have any queries about
your request, please contact us at the address below.


The reference number for your request is RFI20180428.


Kind regards,



Information Rights


BBC Freedom of Information

BC2 A4, Broadcast Centre

201 Wood Lane

London W12 7TP



Email: [2][BBC request email]


Tel: 020 8008 2882





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FOI Enquiries, British Broadcasting Corporation

2 Attachments

Dear A Edel


Please find attached the response to your request for information,
reference RFI20180428.


Yours sincerely


BBC Information Policy and Compliance

Room BC2 A4

Broadcast Centre

White City


W12 7TS



Website: [1]

Email: [2]mailto:[BBC request email]


[3]Description: Description: \\BBCFS2025\UserData$\myrien01\Documents\My



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Philp Searle left an annotation ()

So in short you are right. They won' t tell you and and they can make up the figures to show and ever increasing viewing and radio audience (outside the UK) is a bot of a wish fullfilment. The BBC are investing heavily in its iPlayer internet digital services so the audience (in theory) is only limited by the continues devopment of the the inyernet ot the 'third world' to accept the free BBC broadcasting shows and 'canned news' and old recyled TV shows.
In reality: here in the UK viewing figures are disappointing and the few BBC well known shows that are international are few. Top Gear was one, arguably Dr.Who and Richard Attennborough with Blue Planet were notables. The BBC are gambling that the TV taxpayer will not notice the decline of BBC broadcasting standards to meet its populist remit.