Clarification on Population Data BBC Uses

A. Edel made this Freedom of Information request to Office of Communications

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Dear Office of Communications,

BBC advertises its total global audience annually to imply improvement and as a kind of showoff against its global rivals. But it is not possible to assess either, unless there is some info about the population data BBC uses to convert survey results to millions. Otherwise, there's no use in announcing global audience. For instance, US Broadcasting Board of Governors is clear it uses data from Population Reference Bureau (PRB) to calculate American global audience in millions. Because survey results are technically in percents, I'm asking to know based on what population data BBC provides its global reach in millions.

Yours faithfully,

A. Edel

Jerin John, Office of Communications

Reference: 00524819
05/03/2018 11:36
Riverside House
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Jerin John
Information Requests

Freedom of Information request

Dear A Edel,

Thank you for your request for information about Clarification on Population
Data BBC Uses. Your request was received on 05/03/2018.

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Yours sincerely,
Jerin John
 
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Jerin John, Office of Communications

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Dear A Edel,

 

Please find attached our response to your request for information.

 

Yours sincerely,

 

Jerin John

 

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