City branding/marketing strategy

Anna Pawlak made this Freedom of Information request to Nottingham City Council

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Dear Nottingham City Council,

concerning that my master thesis (title: "University students perception of city branding - the Nottingham City case") is based on Nottingham City case I would like you to answer following questions:

a)what are the main target groups/customers of city communication/marketing? are there any from abroad?

b)is there any specific communication or marketing tool (like for example events) directed only to university students?

c)are you cooperating with NTU or University of Nottingham in order to encourage young people to study in Nottingham?

d)are you cooperating with local business in order to encourage graduate students to work in Nottingham?

e) what is the city's strategy and marketing strategy to encourage young people to study in Nottingham? or to stay in the city after graduation and work in Nottingham?

f) which logo of Nottingham is the main one? what is the city's slogan? how can you define the Nottingham city's brand?

Yours faithfully,
Anna Pawlak

Nottingham City Council

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Dear Anna Pawlak,

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Information Governance
Nottingham City Council
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Nottingham
NG3 2NG
Tel: 0115 8763855
Email: [Nottingham City Council request email]

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Dear Sir,

 

Please find attached our response to your request for information along
with supporting documentation.

 

Regards,

 

Andrew Goodfellow

Senior Information Governance Officer

Nottingham City Council | Loxley House | Station Street | Nottingham | NG2
3NG

Tel: 0115 876 3855

 

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This e-mail (and any attachments) is confidential and may
contain personal views which are not the views of
Nottingham City Council unless specifically stated.
If you have received it in error, please delete it from
your system, do not use, copy or disclose the information
in any way nor act in reliance on it and notify the sender
immediately. Please note that Nottingham City Council
monitors e-mails sent or received for the purposes of
ensuring compliance with its policies and procedures.
Further communication will signify your consent to this.
The contents of e-mails sent or received may have to be
disclosed if a relevant request is made under current
legislation, such as, but not limited to, the Data Protection
Act 1998 and the Freedom of Information Act 2000