Campaign objectives and spending - 'Back the Brexit Deal' campaign

S O'Dea made this Freedom of Information request to Department for Exiting the European Union

This request has been closed to new correspondence. Contact us if you think it should be reopened.

Department for Exiting the European Union did not have the information requested.

Dear Department for Exiting the European Union,

Please treat this as a Freedom of Information request.

I would like to request information about the ‘Brexit Deal’ campaign currently being led by 10 Downing Street (https://brexitdealexplained.campaign.gov...). As this may be delivered in part by other departments I am copying this request to the Prime Minister's Office and the Cabinet Office.

I would like to know:

1) What are the agreed objectives of this campaign?

2) How is the success of this campaign being measured?

3) What is the total budget committed to this marketing communications campaign?

4) How many social media assets in total have been developed for this campaign? Please provide a breakdown by type (blog posts, images, animations, etc)

5) How much was paid, and to whom, for online advertising? This includes promoted or paid social posts as well as display and search advertising.

6) To know if online advertising was targeted by demographics, geography, age, interests or any other criteria.

I look forward to hearing from you in due course.

Yours faithfully,

S O'Dea

DEXEU Freedom of Information Team Mailbox, Department for Exiting the European Union

Dear S O'Dea,
Thank you for your FOI request of 28/11/2018, reference DEX001569. Your
request is being handled as a request for information under the Freedom of
Information Act 2000.
We will aim to send you a full response by 28/12/2018, which is twenty
working days from the date when we received your request.
Kind regards, 
DExEU FOI Team

Freedom of Information Team

9 Downing Street | London | SW1A 2AG
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E: [2][DEEU request email]  

You can follow DExEU on Twitter: @DExEUgov

Freedom of Information Team

9 Downing Street | London | SW1A 2AG
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E: [4][DEEU request email]  

You can follow DExEU on Twitter: @DExEUgov

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DEXEU Freedom of Information Team Mailbox, Department for Exiting the European Union

1 Attachment

Dear S O'Dea,,
Thank you for your FOI request, reference DEX001569. Please find our
attached response.
Kind regards, 
DExEU FOI Team

Freedom of Information Team

9 Downing Street | London | SW1A 2AG
[1]DfEEU_CYAN_SML_AW.png
E: [2][DEEU request email]  

You can follow DExEU on Twitter: @DExEUgov

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