British army advertising information

The request was partially successful.

Dear Sir/Madam,

I am re-submitting my request after failing to provide my last name on my previous FOI request - apologies.

I am writing in request for a few pieces of information about your
advertising campaign.

1) Please could I know the budget used per year since 2000 for your
advertising campaigns.

2) The record of recruits who have said they joined due to your
advertisements.

3) The target demographic

4) Which, if any regions are targeted more than others?

5) Which advertisement (print, online, radio, tv) has been recorded as
most successful.

6) The record of the number of times your advert has been played on TV, by
which broadcaster and which region.

I look forward to your response,
Yours faithfully,

Millie Grace Whittaker

Dear British Army,

I am writing to follow up my previous request, just to acknowledge it's delay.

The request was as follows:

I am writing in request for a few pieces of information about your
advertising campaign.

1) Please could I know the budget used per year since 2000 for your
advertising campaigns.

2) The record of recruits who have said they joined due to your
advertisements.

3) The target demographic

4) Which, if any regions are targeted more than others?

5) Which advertisement (print, online, radio, tv) has been recorded as
most successful.

6) The record of the number of times your advert has been played on TV, by
which broadcaster and which region.

I look forward to your response,
Kindest Regards,

Millie Grace Whittaker

Army Sec-Group (MULTIUSER), British Army

1 Attachment

Dear Ms Whittaker,

Please find attached a response to your below Freedom of Information request. I would also like to apologise for the length of time it has taken to produce this.

Kind regards,

Manning Leader,
Army Secretariat

-----Original Message-----
From: Millie <[FOI #554122 email]>
Sent: 20 February 2019 14:29
To: CIO-FOI (MULTIUSER) <[email address]>
Subject: Freedom of Information request - British army advertising information

Dear Sir/Madam,

I am re-submitting my request after failing to provide my last name on my previous FOI request - apologies.

I am writing in request for a few pieces of information about your advertising campaign.

1) Please could I know the budget used per year since 2000 for your advertising campaigns.

2) The record of recruits who have said they joined due to your advertisements.

3) The target demographic

4) Which, if any regions are targeted more than others?

5) Which advertisement (print, online, radio, tv) has been recorded as most successful.

6) The record of the number of times your advert has been played on TV, by which broadcaster and which region.

I look forward to your response,
Yours faithfully,

Millie Grace Whittaker

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