London, SW1A 2AS
Dr Emma L Briant
By email: email@example.com
FOI Reference: FOI2021/07302
22 April 2021
Dear Dr Emma L Briant
We refer to your request where you asked:
“Please could I ask whether any content of this Foia response (particularly the section
that makes reference to “much-loved publications”) was copied from other press releases
or reports by PR firms if so which and what company created it? Could I see a copy of
any original documents it was copied from?
I am writing to advise you that following a search of our paper and electronic records, I
have established that the information you requested is held by the Cabinet Office. You have asked if the content of the listed Foi response (particularly the section
that makes reference to “much-loved publications”) was copied from other press
releases or reports by PR firms, and if so which and what company created it. You
have also asked to see a copy of any original documents it was copied from.
The content of the FOI response you referenced was created for that FOI by internal
Cabinet Office employees. It utilised information that forms part of our cleared and
standard lines on the Government’s ongoing communications campaigns and services,
in this instance, the Press Partnership. In order to ensure that Cabinet Office is able to
deal with requests in a concise, informative and relevant manner, we maintain and update
these lines throughout the duration of the relevant campaign.
I include our standard lines on the Press Partnership below:
Newspapers are the lifeblood of our communities, with local media playing a vital role in
the provision of reliable, high-quality information during this time. That is why the
Government has negotiated a unique and unprecedented partnership with the newspaper
industry, providing essential funding to these much-loved publications. The Government
recognises their vital role, including those of the independent sector, in supporting
communities and isolated individuals, and in ensuring the provision of reliable, high-
quality information during this time.
The Government has negotiated a unique and unprecedented partnership with the
newspaper industry for the COVID-19 campaign, providing essential funding to these
much-loved publications. The Government recognises their crucial role, including those
of the independent sector, in supporting communities and isolated individuals, and in
ensuring the provision of reliable, high-quality information during this time.
The partnership comprises over 600 titles, reaching communities throughout England,
Scotland, Wales and Northern Ireland and includes over 50 BAME publications. The
partnership has been structured so that the majority of the funding goes to smaller
regional and local titles. All of these titles have been selected independently by our media
planning and buying agency, OmniGOV.
Titles are selected by OmniGOV based on their ability to communicate in a measurable
and effective way with audiences at a national, regional and local level. Every title is
assessed by OmniGOV and by our media auditors. Papers who are not audited, or cannot
demonstrate their circulation/readership, are excluded from the partnership because we
would be unable to demonstrate value for money to the taxpayer.
If you are unhappy with the service you have received in relation to your request or wish
to request an internal review, you should write to:
Head of Freedom of Information
You should note that the Cabinet Office will not normally accept an application for
internal review if it is received more than two months after the date that the reply was
If you are not content with the outcome of your internal review, you may apply directly to
the Information Commissioner for a decision. Generally, the Commissioner cannot
make a decision unless you have exhausted the complaints procedure provided by the
Cabinet Office. The Information Commissioner can be contacted at:
The Information Commissioner’s Office