Branding

Steve Elibank made this Freedom of Information request to Historic Buildings and Monuments Commission for England

This request has been closed to new correspondence from the public body. Contact us if you think it ought be re-opened.

The request was partially successful.

Steve Elibank

Dear Sir/Madam,

These questions pertain to your logo.

— When was your current logo, corporate style, graphics and
branding implemented?
— Who designed it?
— How much were the designers paid for their services?
— Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
— Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
— Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.

Yours faithfully,
Steve Elibank

Our Reference: FOI 10/1152

Dear Mr Elibank,

Re: Freedom of Information Request - English Heritage Logo, Corporate Style, Graphics and Branding

I am in receipt of your email, dated 16th May 2010, for response. In your email you have requested various information regarding English Heritage's logo, corporate style, graphics and branding.

As Records Management Assistant for English Heritage I am responsible for processing the request under the terms of the Freedom of Information Act 2000. We will be writing to you within the statutory 20 working day timeframe with a response to your request. You will be informed if this is not possible.

If you are unhappy with the level of service you have received in relation to your request you may ask for an internal review. You should contact: Mr Mike Harlow, Legal Director, English Heritage, 1 Waterhouse Square, 138 - 142 Holborn, LONDON, EC1N 2ST.

If you are not content with the outcome of the internal review, you have the right to apply directly to the Information Commissioner for a decision. The Information Commissioner can be contacted at: The Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, CHESHIRE, SK9 5AF.

Yours sincerely,

Jennifer Simmonds
Records Management Assistant

National Monuments Record Centre
Tel: 01793 414567

TREVITT, Jessica,

1 Attachment

Dear Mr Ellibank

re: Freedom of Information request - English Heritage Branding

Thank you for your email. As Access to Information Manager for English
Heritage, I have responsibility for responding to requests for information
covered by the Freedom of information Act 2000 (*the Act*). In your email
dated 16 May you have asked the following questions about English
Heritage*s logo:

1. When was your current logo, corporate style, graphics and branding
implemented?

2. Who designed it?

3. How much were the designers paid for their services?

4. Were other designers consulted? Was there competition? If so, who was
involved, and was any payment made to unsuccessful firms?

5. Are there any "alternate" versions of the branding (as in, any which
were designed but not taken up), and if so, please supply an
electronic copy.

I pleased to be able to provide you with the following information in
response to your request.

Part 1 information

We believe the logo came into being when English Heritage was established
in 1984. Then in 2005 a project to produce a set of brand guidelines and
to assess the logo's suitability for use in new media platforms was
completed. The project was conducted with Aqueduct, an external branding
and design agency.

Parts 2 and 3 information

The brand guidelines, including the simplifications to the design of the
logo, were made by Aqueduct, who were appointed through a pitch
situation. In total, Aqueduct received £67,550 for the work.

Part 4 information

A pitch situation was conducted between four agencies and, as far as we
are aware, a pitch fee wasn't paid

Part 5 information

I can confirm that no alternative versions of the of the branding (as in,
any which were designed but not taken up), were produced and so I am
unable to provide with them

I note that you also ask for a copy of our logo guidelines, branding
manual or equivalent document and I am pleased to be able to attach a copy
of English Heritage*s Corporate Identity Guidelines.

I hope that the information that I have been able to provide is helpful to
you. If however, you are unhappy with the response that you have received
you may ask for an internal review. You should contact: Mr Mike Harlow,
Legal Director, English Heritage, One Waterhouse Square, 138 * 142
Holborn, London, EC1N 2ST

If you are not content with the outcome of the internal review, you have
the right to apply directly to the Information Commissioner for a
decision. The Information Commissioner can be contacted at: The
Information Commissioner*s Office, Wycliffe House, Water Lane, Wilmslow,
CHESHIRE, SK9 5AF

Yours sincerely

Jessica Trevitt
Access to Information Manager

Tel: 01793 41 4539