Branding

The request was partially successful.

Dear Ordnance Survey,

These questions pertain to your logo.

— When was your current logo, corporate style, graphics and
branding implemented?
— Who designed it?
— How much were the designers paid for their services?
— Were other designers consulted? Was there competition? If so, who
was involved, and was any payment made to unsuccessful firms?
— Are there any "alternate" versions of the branding (as in, any
which were designed but not taken up), and if so, please supply an
electronic copy.
— Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.

Yours faithfully,
Steve Elibank

Julie Sellers (was Poole), Ordnance Survey

Dear Mr Elibank

Request for information - FOI10108

Thank you for your e-mail dated 26^th October 2010, requesting:

1. When was your current logo, corporate style, graphics and branding
implemented?

2. Who designed it?

3. How much were the designers paid for their services?

4. Were other designers consulted? Was there competition? If so, who was
involved, and was any payment made to unsuccessful firms?

5. Are there any "alternate" versions of the branding (as in, any which
were designed but not taken up), and if so, please supply an
electronic copy.

6. Please provide me with a copy of your logo guidelines, branding
manual or equivalent document.

Please note that Ordnance Survey is considering your request under the
Freedom of Information Act (FOIA) 2000. As your request was received by us
on 26^th October 2010, we will provide you with a full response within 20
working days as required by the FOIA, meaning by 23rd November 2010.

Thank you for your enquiry.

Yours sincerely

Julie Sellers
Corporate Office FOI and Support Officer
Corporate Office, Ordnance Survey
C335, Romsey Road, SOUTHAMPTON, United Kingdom, SO16 4GU
Phone: +44 (0) 08456 05 05 05
[1]http://www.ordnancesurvey.co.uk/ | [2][email address]/
| [3][email address]

Please consider your environmental responsibility before printing this
email.

This email is only intended for the person to whom it is addressed and may contain confidential information. If you have received this email in error, please notify the sender and delete this email which must not be copied, distributed or disclosed to any other person.

Unless stated otherwise, the contents of this email are personal to the writer and do not represent the official view of Ordnance Survey. Nor can any contract be formed on Ordnance Survey's behalf via email. We reserve the right to monitor emails and attachments without prior notice.

Thank you for your cooperation.

Ordnance Survey
Romsey Road
Southampton SO16 4GU
Tel: 08456 050505
http://www.ordnancesurvey.co.uk

References

Visible links
1. http://www.ordnancesurvey.co.uk/
2. mailto:[email address]/
3. mailto:[email address]

Julie Sellers (was Poole), Ordnance Survey

Dear Mr Elibank

Request for information * FOI10108

Thank you for your e-mail dated 26^th October 2010.

We are pleased to provide you with the following information with regard
to your request, and respond to each of your questions in turn.

1. When was your current logo, corporate style, graphics and branding
implemented?

A corporate identity review was carried out in 1995, and our current
branding dates from then.

2. Who designed it?

Lloyd Northover Citigate designed the current branding.

3. How much were the designers paid for their services?

Lloyd Northover Citigate were paid £26,750 as the successful bidder in
the tender for *Review of Corporate Identity* in which the current logo,
corporate style, graphics and branding were included.

4. Were other designers consulted? Was there competition? If so, who was
involved, and was any payment made to unsuccessful firms?

An Invitation to Tender for the *Review of Corporate Identity* was issued
in January 1995. Five companies responded (Consolidated Communications,
Lloyd Northover Citigate, New Solutions, Proctor & Stevenson and Publicis
Dialogue). No payments were made to unsuccessful firms.

5. Are there any "alternate" versions of the branding (as in, any which
were designed but not taken up), and if so, please supply an
electronic copy.

I regret to inform you that Ordnance Survey does not hold any information
on alternate branding.

6. Please provide me with a copy of your logo guidelines, branding manual
or equivalent document.

We are please to attach to this e-mail, a document titled *Corporate
identity guidelines * corporate mark and colours*. This document includes
our logo guidelines.

Please note that your enquiry has been processed according to the Freedom
of Information Act (FOIA) 2000. As all requested information has been
provided, we have determined that in all the circumstances of this case
the Public interest consideration (section 17 FOIA) is not applicable in
this instance.

If you are unhappy with our response, you may raise an appeal to our
Appeals Officer at:

FOI Appeals Officer

Customer Service Centre

Ordnance Survey

Romsey Road

SOUTHAMPTON

SO16 4GU

Please include the reference number above. The Appeals Officer will ensure
that the process has been followed correctly, questioning any decisions
taken regarding the original response and recommending disclosure of
additional information if appropriate.

Thank you for your enquiry.

Yours sincerely

Julie Sellers
Corporate Office FOI and Support Officer
Corporate Office, Ordnance Survey
C335, Romsey Road, SOUTHAMPTON, United Kingdom, SO16 4GU
Phone: +44 (0) 8456 05 05 05
[1]http://www.ordnancesurvey.co.uk/ | [2]julie.sellers@ordnance
survey.co.auk/ | [3][email address]
Please consider your environmental responsibility before printing this
email.

This email is only intended for the person to whom it is addressed and may contain confidential information. If you have received this email in error, please notify the sender and delete this email which must not be copied, distributed or disclosed to any other person.

Unless stated otherwise, the contents of this email are personal to the writer and do not represent the official view of Ordnance Survey. Nor can any contract be formed on Ordnance Survey's behalf via email. We reserve the right to monitor emails and attachments without prior notice.

Thank you for your cooperation.

Ordnance Survey
Romsey Road
Southampton SO16 4GU
Tel: 08456 050505
http://www.ordnancesurvey.co.uk

References

Visible links
1. http://www.ordnancesurvey.co.uk/
2. mailto:julie.sellers@ordnance survey.co.auk/
3. mailto:[email address]

Dear Julie Sellers (was Poole),

FOI10108

I think you forgot the attachment?

Yours sincerely,
Steve Elibank

Julie Sellers (was Poole), Ordnance Survey

1 Attachment

Dear Mr Elibank

Request for information * FOI10108

Thank you for your e-mail dated 26^th October 2010.

We are pleased to provide you with the following information with regard
to your request, and respond to each of your questions in turn.

1. When was your current logo, corporate style, graphics and branding
implemented?

A corporate identity review was carried out in 1995, and our current
branding dates from then.

2. Who designed it?

Lloyd Northover Citigate designed the current branding.

3. How much were the designers paid for their services?

Lloyd Northover Citigate were paid £26,750 as the successful bidder in
the tender for *Review of Corporate Identity* in which the current logo,
corporate style, graphics and branding were included.

4. Were other designers consulted? Was there competition? If so, who was
involved, and was any payment made to unsuccessful firms?

An Invitation to Tender for the *Review of Corporate Identity* was issued
in January 1995. Five companies responded (Consolidated Communications,
Lloyd Northover Citigate, New Solutions, Proctor & Stevenson and Publicis
Dialogue). No payments were made to unsuccessful firms.

5. Are there any "alternate" versions of the branding (as in, any which
were designed but not taken up), and if so, please supply an
electronic copy.

I regret to inform you that Ordnance Survey does not hold any information
on alternate branding.

6. Please provide me with a copy of your logo guidelines, branding manual
or equivalent document.

We are please to attach to this e-mail, a document titled *Corporate
identity guidelines * corporate mark and colours*. This document includes
our logo guidelines.

Please note that your enquiry has been processed according to the Freedom
of Information Act (FOIA) 2000. As all requested information has been
provided, we have determined that in all the circumstances of this case
the Public interest consideration (section 17 FOIA) is not applicable in
this instance.

If you are unhappy with our response, you may raise an appeal to our
Appeals Officer at:

FOI Appeals Officer

Customer Service Centre

Ordnance Survey

Romsey Road

SOUTHAMPTON

SO16 4GU

Please include the reference number above. The Appeals Officer will ensure
that the process has been followed correctly, questioning any decisions
taken regarding the original response and recommending disclosure of
additional information if appropriate.

Thank you for your enquiry.

Yours sincerely

Julie Sellers
Corporate Office FOI and Support Officer
Corporate Office, Ordnance Survey
C335, Romsey Road, SOUTHAMPTON, United Kingdom, SO16 4GU
Phone: +44 (0) 8456 05 05 05
[1]http://www.ordnancesurvey.co.uk/ | [2]julie.sellers@ordnance
survey.co.auk/ | [3][email address]
Please consider your environmental responsibility before printing this
email.

This email is only intended for the person to whom it is addressed and may contain confidential information. If you have received this email in error, please notify the sender and delete this email which must not be copied, distributed or disclosed to any other person.

Unless stated otherwise, the contents of this email are personal to the writer and do not represent the official view of Ordnance Survey. Nor can any contract be formed on Ordnance Survey's behalf via email. We reserve the right to monitor emails and attachments without prior notice.

Thank you for your cooperation.

Ordnance Survey
Romsey Road
Southampton SO16 4GU
Tel: 08456 050505
http://www.ordnancesurvey.co.uk

References

Visible links
1. http://www.ordnancesurvey.co.uk/
2. mailto:julie.sellers@ordnance survey.co.auk/
3. mailto:[email address]

Julie Sellers (was Poole), Ordnance Survey

Dear Mr Elibank

My apologies, I have re sent my response, with the applicable attachment.

Kind regards

Julie Sellers
Corporate Office FOI and Support Officer
Corporate Office, Ordnance Survey
C335, Romsey Road, SOUTHAMPTON, United Kingdom, SO16 4GU
Phone: +44 (0) 23 80 792979
http://www.ordnancesurvey.co.uk/ | [email address]/ | [email address]

Please consider your environmental responsibility before printing this email.

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